Category Archives: professional development

SERV deadline is nearly upon us

It’s great to see the proposals that have been submitted to date for our upcoming Sharing Extension Resources Virtually (SERV) conference, but the clock hasn’t hit zero yet. The deadline for proposals is Jan. 25 and I encourage anyone who has been on the fence or thinks they have a great idea to take the plunge and submit a Request for Proposal.

There have been at least 20 proposals submitted for the various sessions and it is going to be a great learning opportunity for everyone — me included.

SERV is a series of professional development sessions conducted online. The first SERV date is March 18 and will be followed by other SERV sessions on June 17 and Sept. 23. All run from 10 a.m. to 4 p.m. This is our way of taking the online experience we’ve developed at Fall Extension Conference and extending it throughout the year.

The SERV sessions fall under three categories:

  • Ignite: 5-minute presentation with 20 PowerPoint slides or fewer
  • Lightning Round: 25-minute session with at least 10 minutes of interaction and discussion
  • Traditional Interactive: 50-minute session with at least 15 minutes of interaction and discussion

You may have a particular professional development need you’d like a colleague to cover in SERV. Please share this information with that person – even if they are an Extension employee from another state or someone outside of Extension. We can tap into a wealth of resources to assist us in doing our jobs more effectively.

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Deadline for SERV proposals extended

The SERV (Sharing Extension Resources Virtually) program is intended to extend the professional development opportunities that traditionally have been concentrated at Fall Extension Conference to other times of the year, making use of online technology. The SERV Team has extended the deadline to submit proposals for the first round of online workshops. You’ll now have till Jan. 25 to come up with creative session ideas for the March 18 event. See my previous Spotlight article for details on the three types of sessions you can choose from to present.

If you have questions, visit the SERV website or contact any member of the SERV team: Doug Brahee, Megghan Honke, Cheryl Peters, Luke Reese, Matt Shane or Lela Vandenberg.

 Submit your request for proposals on the SERV website.

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Prepare to SERV

With the holidays coming up, it’s easy to get distracted with trying to deal with preparations for the big day while continuing to do our jobs. With our minds filled with decorating, buying gifts and making goodies as well as the usual work-related issues, it’s hard to sometimes remember to get to everything on that to-do list. That’s why I’m reminding you today about an important deadline that I hope does not get lost in the holiday hubbub.

Don’t forget to submit your proposals for the first 2013 Sharing Extension Resources Virtually (SERV) by Jan. 11, 2013. Start thinking about ideas now. SERV will feature many professional development opportunities you can present, attend or both.

Feedback from Fall Extension Conference experiences reflected an interest in having virtual learning opportunities spread throughout the year. SERV will offer three opportunities for online learning in 2013: March 18, June 17 and September 23. All run from 10 a.m. to 4 p.m.

The SERV Team makes it easy for both the presenter and attendee by offering three types of sessions:

  • Ignite: 5-minute presentation with 20 PowerPoint slides or fewer
  • Lightning Round: 25-minute session with at least 10 minutes of interaction and discussion
  • Traditional Interactive: 50-minute session with at least 15 minutes of interaction and discussion

You may have a particular professional development need you’d like a colleague to cover in SERV. Please share this information with that person – even if they are an Extension employee from another state or someone outside of Extension. We can tap into a wealth of resources to assist us in doing our jobs more effectively.

Find out more, or submit your proposal on the SERV website at http://www.events.anr.msu.edu/event.cfm?folder=rfpmarch2013.

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Take 10 minutes to make your writing pop

In last week’s Spotlight, I mentioned that the Michigan State University Extension website passed the million mark in page views. The articles you write remain the most popular. I’m pleased you all are working so hard to share your expertise online.

Some of you may be looking for some guidance in writing those articles. In a 10-minute webinar, Natasha Berryman, Agriculture and Natural Resources Communications technical writer, gives some great tips to help make your article one that draws in readers.

Watch the webinar to find out how to write a headline that will help your article rank high in search engine optimization (SEO). Find out what a deck is and how you can turn your deck into a teaser. Discover what’s best to put in your lead, and find out why embedding links is crucial to boosting SEO.

Find the webinar on SharePoint under “MSUE All Staff.” Click on “Explore the elements that make an MSUE News article strong.” Then copy and paste the vimeo link into your browser.

If you can spare 10 minutes, it’s 10 minutes well spent.

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Study while you work: Colleagues who can do it all

Fifteen Michigan State University Extension academic staff members have made use of the tuition assistance program initiated in 2007 to help them complete a master’s degree while working for MSU Extension. In October 2006, MSUE changed the criteria for employment as an MSUE academic staff member (educator, specialist or program leader) to include a minimum educational requirement of a master’s degree. Staff members already employed by MSUE who did not have a master’s degree were not required to complete a degree, but MSUE initiated a tuition benefit program for those who decided they did want to complete a master’s degree while working full time for MSUE. Staff members are free to choose any accredited institution and graduate program that aligns with their role with MSUE, and many have found online or hybrid online and face-to-face programs that adapted to their work and family responsibilities. The first graduates completed their degrees in 2009, and we still have colleagues making use of the program. Listed below are those taking part in the program, grouped by the year in which they have or will complete degrees:

2009: Lisa Bottomley, Kendra Moyses, Jodi Schulz

2010: Beth Clawson, Diane Smith, Donna Turner, Janice Zerbe

2011: Laura Anderson, Eileen Haraminac, Rebecca Henne, Gail Innis, Stephanie Marino, Jackelyn Martin

2012: Janis Brinn, Kendra Wills

For more information on the tuition benefit program, please contact MSUE HR manager Nancy Axtell. You can find more information on the program in our administrative handbook at http://www.msue.msu.edu/objects/content_revision/download.cfm/revision_id.595847/workspace_id.282708/Tuition%20Asst%20Procedures_01_2011.doc/

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Last call for Step III letters of intent

Back on May 31, we congratulated the five colleagues who will be promoted to “senior” educator/specialist status (also referred to as Step III in our personnel system) as of July 1 this year. We also asked for individuals who are interested in pursuing the Step III/senior status for next year to let us know of their intent by July 1. All that is needed at this time is a “letter of intent” submitted to the individual’s institute director with a copy to Nancy Axtell. The memo needs to include the names, titles and contact information of six possible reviewers – three internal to MSU and three external. The deadline for the letters of intent has been extended to Friday, July 6.

All Step III information, including the timeline, sample documents, template, etc., is available in the Administrative Handbook under Step III.

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Virtual Professional Development Days set for 3 Mondays in 2013

I’ve let you know in a previous Spotlight that Michigan State University Fall Extension Conference 2012 is set for Oct. 29 and 30 at the Lansing Center. This will be a face-to-face conference. In response to participant reviews last year, we have decided not to pair FEC with online sessions in the same week. Instead, you’ll get your chance to engage electronically on Virtual Professional Development Days scheduled on three Mondays, March 18, June 17 and Sept. 16, 2013. Yep, you’ll need a 2013 calendar handy to schedule these in so you don’t miss out. Each of these virtual sessions will run from 10 a.m. to 3:30 p.m. followed by an MSU Extension Director’s Update at 4 p.m. We’ll give you more information about the Virtual Professional Development Days and requests for proposals at FEC 2012. We’ll set the 2013 face-to-face dates in the last quarter of 2013. Watch for email updates about FEC.

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Thinking it’s time to complete that master’s degree? We can help!

The Organizational Development team delivered their newsletter by email last week and among the many valuable resources it describes, I wanted to particularly call attention to the Tuition Assistance Program for academic employees who are pursuing their first master’s degree. Since October 2006, all academic staff hired in Michigan State University Extension were required to have completed a master’s degree prior to employment. The reason for the requirement was simply to recognize the advanced level of expertise that Extension professionals need to have in their areas of expertise and the advanced level of experience with research they need to be able to effectively translate research findings into practice for the audiences we serve. MSUE academic staff members who had not completed a master’s degree at the time the new policy was implemented are not required to complete a degree. However, we have encouraged staff to complete a master’s degree, and we have tried to provide support for individuals who are pursuing a degree while employed by MSUE. One support mechanism is the Extension Tuition Assistance Program, whereby qualified academic staff members can receive support for up to half of their tuition costs while pursuing their first master’s degree. An application process is open twice each year, and one of those times is now. If you are interested in pursuing a master’s degree and would like to learn more about the program, please go to this link. If you are ready to apply for the program, you can find instructions here. The deadline for the current application process is March 1.

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Mind your (conference call) manners

Talking about email manners in a recent Spotlight brought to mind the importance of following professional etiquette in conference calls. Have you ever been bothered by distracting background noise and side conversations, a few people dominating the discussions or an unclear purpose? A short paper by Lela Vandenberg and Kathryn Foerster lists a set of possible guidelines to make conference calls go more smoothly. But this paper goes beyond etiquette with lots of ideas for making virtual meetings as interactive, participatory and productive as possible organized around four key tasks: creating structure, building a sense of community, maximizing interaction and minimizing groupthink. You can find this paper on the Michigan State University Extension Professional Development website along with other resources. Click on the paper’s title, “Guidelines for Teleconferences,” to download this Microsoft Word file. Feel free to pass this along to your volunteers and advisory committees as well.

 In addition, Lisa Bottomley, MSU Extension specialist, and Molly Frendo, MSU Extension associate program leader, will conduct an hourlong professional development webinar Feb. 9 at 2 p.m., “Facilitating Effective Conference Calls.” This webinar will cover a variety of topics including creating an agenda for conference calls, keeping participants engaged, maintaining productivity and increasing interactivity. It’s designed from a youth development perspective; however, anyone interested in effective conference calls may attend. Visit the MSU Extension Professional Development Registration System. Scroll down to session 7459, and click on the title. Register by Feb. 6.

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Mind your (electronic) manners

We’ve discussed email etiquette in past Spotlights, but the information is important enough to repeat. Nowadays, this advice also applies to Facebook posts, blog responses, Twitter tweets, text messages and any other type of social media.

 Whenever you take part in any communication, do so as if everyone is going to read what you have written – because it’s possible they will. An email can be easily forwarded and often an email that was never meant to be forwarded will end up in a long string of emails. Stop and think before you send an email. Would this be better handled over the phone? Save sensitive issues for phone calls, or better yet, face-to-face conversations.

 Avoid sarcasm in an email or social media post. People may also wrongly interpret a joke as a serious statement.

 Be sensitive to others’ points of view. Avoid adding quotes after your signature that may offend. Remember that you represent a publicly funded university, and all communications must be politically and socially neutral. That includes your signature lines.

 When responding to a string of emails that may be five or six – or even more – emails long, it’s helpful to delete the quote or any extraneous information under the signature.

 Check the names of all of the recipients on the email. Think before you hit “reply all.” Is it necessary for all of these people to hear your answer?

 Avoid writing in all capital letters. It’s often perceived as yelling. Check spelling and grammar.

 Though the smartphone is a common and convenient method of communication, it can create its own communication problems. Smartphone users should take special care to check their spelling before sending a message. Those of us who are sending emails to smartphone users – and that is most likely all of us – need to be aware that smartphone users may only see the first part of our email. It’s helpful to give a heads-up in the first line of our message such as “There are five points in this email that I’d like you to address” or “Please answer the two questions in this email.”

 Your MSU email address is legally official university communications. And since we are representing Michigan State University Extension, we want to present ourselves in a professional light. Read over your emails before you send them. Make sure that what you’ve said reflects positively on our organization. Many individuals have a separate email account from a private provider that they can use for voicing their personal opinions with friends, family and decision makers. I encourage you to make full use of the Internet for personal and professional expression. Just remember to communicate as a professional when your communications are a part of your work and to communicate as you wish to present yourself personally when you’re off the clock.

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