Tag Archives: anr communications

We’re not chicken about working across the organization to meet needs

What’s special about our Michigan State University Extension colleagues? When they see a need, they work together across institutes and across disciplines to get that need met.

It all began when the Salvation Army in Lenawee County distributed whole, frozen chickens and turkeys that had been donated from the 4-H fair sale to people who needed them. Janelle Stewart, Lenawee County Extension 4-H educator in the Children and Youth Institute, noticed that the recipients of the poultry needed instruction in thawing and preparing them. Janelle contacted health and nutrition Extension educator and food safety team member Jeannie Nichols about producing an educational fact sheet on poultry preparation that could be distributed at the Salvation Army food bank.

Health and Nutrition Institute food safety team members agreed that creating the fact sheet would be a worthwhile project that would meet a need in the Lenawee County community and in others. Jeannie and Extension educator Joyce McGarry developed a document that focused not only on chicken and turkey but on duck, goose and other game birds as well.

Other food safety team members, Extension educators Lisa Treiber and Beth Waitrovich, reviewed the fact sheet and sent it to ANR Communications for editing.

How to Handle Poultry and Tips on Cutting Up a Whole Bird” resulted from the desire to help others, the creativity and vision to see multiple possibilities, and the willingness to work across institutes and disciplines. Find the fact sheet in the Safe Food & Water area of the Food and Health section of the MSU Extension Web site. You may have your own use for the fact sheet in your community.

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Learn to RELAX with MSU Extension anger and stress management curriculum

A Michigan State University Extension curriculum has been updated and is getting new attention, thanks to eXtension and other online learning options. “RELAX: Alternatives to Anger,” an educational series for those who want to manage their anger and stress both at home and at work, was recently updated by MSUE educators Suzanne Pish and Holly Tiret.

Since it was released on eXtension in December, ten individuals have taken part in an online offering of this program. In addition, nearly 70 copies of the curriculum CD have been sold through the MSU Extension Bookstore. Staff members can also order workbooks to use when offering the program, and incentives like stress balls and promotional magnets.

Suzanne and Holly worked with ANR Communications technical writer Katie Gervasi to produce the curriculum. Others in ANR Communications were involved in designing templates and getting the RELAX items into the MSU Extension Bookstore. The team wanted to extend the availability of the curriculum so they decided to also offer the online option through eXtension. Anyone can take the course. The cost is $20.

Closer to home, Suzanne will collaborate with the MSU Extension Staff Wellness Committee to offer RELAX for MSU Extension campus staff March 26. Register here.

“We would like to have MSU Extension staff to help advertise the online course to potential participants,” Suzanne said, “Just a week ago, a participant from Wisconsin called to say how much she enjoyed the course.”

Holly said, “I also got an email from an MSU student looking for an anger management class for himself. I emailed him and gave him instructions on the online course. We are even reaching students at MSU!”

To get to the online course, go to http://msue.anr.msu.edu/resources/relax_alternatives_to_anger_online_program.

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Use helpful tools from ANR Communications to create documents quickly and easily

You may have an event or program you want to promote and you’re ready to let the public know about it. Maybe you’re working on a brochure or flier and realize you need a Michigan State University Extension wordmark to place on the document. Do you have the latest wordmark? Do you know where to start in laying out a document using Microsoft Publisher? Do you have time to create a good layout?

To save time and prevent hassle, visit the Agriculture and Natural Resources Communications Web site at anrcom.msu.edu/anrcom/msue_graphics. This Web page contains a wealth of tools to help you create an attractive document. On this page, find MSU Extension wordmarks in various formats with simple, easy-to-understand instructions on how to use them.

You’ll also find templates to create professional-looking MSUE PowerPoints and certificates. Just add your information to the template. It’s as easy as that.

On this same Web page, click on the link to SharePoint to download event flier, program flier, fact sheet and brochure templates. Why spend time designing a document when you can load your information and photos into these templates and you’re ready to go?

In addition, these templates make it easy for you to create items consistent with the look and branding of other MSU and MSUE items.

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MSUE Events Management System is working

Michigan State University Extension took on an initiative several years ago to develop an events management information system that would make it possible for someone to organize and manage a workshop, field day, training or other educational event in a way that economizes on staff time. We wanted something that was adaptable to the variety of programs we offer and that would allow participants to register online and pay their registration fee online if they desired. We wanted something that would mesh well with our financial system so that revenue would be allocated to the correct MSU account and expenses would be paid directly by MSU using funds in the designated account.

Colleagues in ANR Technology Services, particularly Bob Kriegel and Jim Brija, and in ANR Communications, particularly Megghan Honke, Betsy Braid and Katie Gallagher, have led the process of designing and implementing this system. The system went “live” in March 2012. In order to meet that target date, we agreed to start with a simplified system and then add functions and specialized applications as we gained experience with the system. I am pleased to report that, although the system is still being refined and further developed, and although challenges still need to be overcome, the system is working and MSUE staff are adopting it with greater frequency as their solution for helping to manage the business side of our educational program events.

From the beginning of April 2012 to Jan. 15, 2013, we had 117 events entered into the system. We served 3,589 participants in programs who registered in the system. And what’s particularly encouraging is that as we’ve attempted to balance the tension between statewide program priorities and more centralized support services with local program delivery, I see some sign that we’re managing that balance well. From these 117 events, we had people from every one of Michigan’s 83 counties enroll in the system. That even includes Schoolcraft County, where we currently do not have a partnership with the county nor an office nor staff in the county.

We have more improvements to make in the system, and as demand increases, we’re working to expand our staff dedicated to events management so it works as smoothly and efficiently as possible. If you’ve used the system already, I hope you’ve let folks know about your experience. If you had challenges, please let the staff in ANR Communications know so they can address those in the system. If you’ve found it to be helpful, please let your colleagues know. The more we use this, the more we can make it relevant and efficient for all of our events management needs. Thanks to those who have helped to make this a reality and to those who have been pioneers in using the system. We CAN make the best better, and we’ll continue to work on this system with the 4-H motto as our driving principle.

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Welcome to the new director of ANR Communications

Agriculture and Natural Resources Communications has a new director as of Dec. 10. Doug Brinklow comes to the role with more than 25 years of communications and marketing experience. He has held leadership roles at Dow Chemical with responsibilities in media, publications, brand strategy, product communications, advertising, marketing, video publications and social media. Recently, he was director of global marketing and communication and corporate advertising for Archer Daniels Midland (ADM) and communication advisor to the president of ADM’s global corn processing business.

Doug is coming home, so to speak, as he obtained his bachelor’s degree here at Michigan State University in agriculture and natural resources communications.

Doug is very excited about returning to his alma mater.

“I half expect the theme to ‘Welcome Back, Kotter’ to break out when I walk the halls of the Ag building. I have nothing but great memories about my time here and now I get a chance to help keep everything moving forward for the university, college, MSU Extension and AgBioResearch. How cool is that?” Doug said.

He’s looking forward to working with staff and merging his corporate experiences within the university framework.

Doug said, “The people I’ve met during the interview process are great. So I feel like I’m starting out with a fine team in place. I will really enjoy learning more about the differences and similarities between the corporate world and business side of the academic world. I know I will be able to bring a fresh creative perspective to our objectives here, and I’m ready to dig in and start climbing the new-job learning curve. I’m energized and ready to go.”

With the departure of former ANR Communications director Ruth Borger in November 2011, Kris Hynes, senior associate to the dean of the College of Agriculture and Natural Resources, generously took on the role of interim ANR Communications director. We appreciate Kris’ guidance and leadership during this past year.

As you may know, ANR Communications is now part of MSU Extension. I’ll be working closely with Doug in his role as we both work closely with CANR Dean Fred Poston and MSU AgBioResearch Director Steve Pueppke to get the word out to our stakeholders and the public about the difference our work makes in the lives of Michigan residents and communities.

Thank you, Kris, and welcome, Doug!

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MSU Extension website passes million mark

Sometimes it takes years to see our hard work pay off and often success is difficult to measure. I’m happy to tell you about one example where it didn’t take long to see the results of our efforts backed up by the numbers. Our newly created Michigan State University Extension website recently passed the million mark. As of November 14, the site has had 1,018,340 page views since April 18 when ANR Technology Services finished developing the framework and ANR Communications launched it. The number represents the number of times someone accesses the site. This amount in a seven-month period exceeded everyone’s expectations.

Your MSU Extension News articles are the most popular content – nearly half of all page views. Each Extension staff member creates two articles a month contributing to the diversity and expertise on the site. Obviously, your hard work is paying off. We are reaching a vast amount of people, sharing our knowledge through technology.

In our Nov. 5 MSUE webinar, we began a discussion on ways to ensure the quality of story content and to keep story ideas coming. Be sure to listen to the upcoming Nov. 19 webinar when we’ll go over some of those ideas.

Thanks to Extension educators and specialists who write the stories and to the ANR Communications staff and others who edit the stories and post them on the site. Thanks to ANR Technology Services, continually involved in the development of the site and working with us on goals to improve the site in a number of areas.

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Not mentioned but still appreciated

In last week’s Spotlight, I wrote about Michigan State University Extension’s role in bringing Adobe Connect forums to the public to educate on the ballot proposals. As sometimes happens, when names get mentioned, unfortunately someone will get left out. In this case, we left out ANR Communications multimedia production team leader Steve Evans who set up the Adobe Connect room and videotaped the three policy experts. In addition, Extension specialist Georgia Peterson helped out by wrangling questions as they came in one evening from the four live sites. She quickly figured out the best method to do so within Adobe Connect.

Thanks to Steve and Georgia!

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Extension educational materials receive awards at ANREP conference

Several Michigan State University Extension educational materials received awards at the Association of Natural Resource Extension Professionals (ANREP) biennial conference in Hendersonville, N.C., May 20–23.

 The publication Certified Natural Shoreline Professional Training Manual: Principles of Natural Landscaping and Erosion Control on Inland Lakes (MSUE Bulletin E3109) received a 2012 Gold Award in the category of Long Publications. Jane Herbert, senior Extension educator, served as the lead author and coordinating editor. Bob Schutzki, associate professor, and Mary Bohling, Extension educator, were contributing authors along with several members of the Michigan Natural Shoreline Partnership, including the Michigan Department of Environmental Quality. The manual was produced by ANR Communications.

 This attractive 140-page manual is used to train landscape professionals in how to design, construct and maintain environmentally sound inland lake landscapes. It’s a great example of how MSUE professionals work with their colleagues in the public and private sectors to address needs. This manual, and the certification training program in which it is used, are equipping landscape professionals to expand business services to include more lake-friendly tools and techniques to protect the quality of Michigan’s inland lakes.

 The Journal of Extension article “Conservation Education for Advancing Natural Resources Knowledge and Building Capacity for Volunteerism” received a 2011 Gold Award for a Refereed Journal Article. Co-authors were Shari Dann, associate professor in the Department of Community, Agriculture, Recreation and Resource Studies; Shawn Riley, associate professor in the Department of Fisheries and Wildlife; and Heather Van Den Berg. Heather, a graduate assistant, was lead author.

 Senior Extension educator Dean Solomon’s conference poster “Public Deliberation Tools for Natural Resources Extension Professionals: A Case Study” received a 2012 Honorable Mention award.

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‘If you see your stuff being used somewhere else…’

“…be sure to let us know.” It was with those words that Beth Stuever, communications manager for ANR Communications, ended her presentation on the May 21 Michigan State University Extension Update Webinar this week. Beth had finished presenting some data on the characteristics of users who are coming to the MSUE web site and the pilot News for Ag, News for MSUE web sites that preceded our current site. In our efforts to present our information in a more accessible, more timely way and in a way that shows the impacts of our work, we have leaned heavily on the professional expertise of Beth and her colleagues in ANR Communications. One of the lessons they have taught us is that it’s not enough to write a good piece, click on “Send” and assume our job is done. Actually, even an excellent communications product needs to be promoted – through social media, through traditional press releases and through the old-fashioned tool of “word of mouth.” The beauty of using electronic media as part of our communications tool kit is that we can quickly link it to other avenues that people may be following to capture information and insights. The ANR Communications folks are expert at making sure that our communications get linked into the main thoroughfares of information flow and get to the people who most need them and can be most influenced by our communications. I still feel like a novice at this, but I’m deeply appreciative of the expertise that our ANR Communications colleagues bring to our team. You can hear all of Beth’s presentation on the recording of this week’s webinar, beginning at the 9-minute mark at https://connect.msu.edu/p3ldt5ef9ji/. Thanks to ANR Communications for their help in making us better!

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Food and Ag pulling Michigan’s economy forward

You’ve probably already seen the announcements, but just to make sure you got the message, I wanted to share some really good news that was formally announced yesterday. Dr. Chris Peterson, Homer Nowlin Chair of Consumer Responsive Agriculture, director of the MSU Product Center Food-Ag-Bio, and professor in the Department of Agricultural, Food and Resource Economics, presented the latest assessment of food and ag economic impacts to the Michigan Commission of Agriculture and Rural Development. The big news was really big: the total economic impact of food and agriculture has grown by nearly 50 percent to $91.4 billion from 2004 to 2010, and the contribution of farm production toward that has nearly doubled from less than $7 billion to more than $13 billion. A lot of value gets added along the supply chain, but seeing a doubling in farm production is very impressive. When you start separating out the parts, it’s interesting to see the role each commodity plays and each processing sector plays. The food processing and manufacturing segment accounts for $24.5 billion and the wholesale and retail sector is very important, accounting for $51 billion of total economic impact.

 You can find a complete news story on this at the ANR Communications web site and the complete report at http://www.productcenter.msu.edu/.

 ANR Communications partners with their communication colleagues at MSU University Relations and the Michigan Department of Agriculture and Rural Development to get the news out. Here’s a sample of the coverage the announcement received.

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