Using social media to guide community conversations

by Dave Ivan, Greening Michigan Institute

During Fall Extension Conference, we shared with you an exciting initiative involving Michigan State University Extension, the Land Policy Institute (LPI), the College of Communication Arts & Sciences and the state Department of Energy, Labor & Economic Growth, using social media to enhance conversations on regionalism, community placemaking and economic vitality. Our robust social media site, entitled, allows participants to discuss how we can make Michigan communities great while learning from other great places from across the country. With MSUE serving as the coordinator of the initiative, I encourage staff to create a profile on the site and actively contribute to the discussions. Additionally, share the site with stakeholders and others you interface with in your programming efforts. Social media can be powerful when a variety of participants are engaged. Let’s contribute to making a success.

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