Alabama Extension article gives reasons for our continued success

In the world of livestock judging, students learn to distinguish subtle differences among animals that relate to the animal’s health, vigor and meat quality. In explaining why they judge one animal to be superior to another, they need to explain the difference, and there is a discipline involved in explaining their distinctions that is coined in the term “reasons.” A judge needs to be able to articulate the reasons for his or her assessment. In that spirit, an Extension colleague from Alabama has applied that discipline to an explanation of the value of what we do in Extension.

 Jim Langcuster, specialist, Extension Communications and Marketing, Auburn University, wrote the article, “Seven Reasons Why We Need Cooperative Extension in the 21st Century,” published by the Alabama Cooperative Extension System (Alabama A&M University and Auburn University). His article has attracted a great deal of attention among Extension professionals and those who benefit from our work.

 The author communicates the reasons that despite budget cuts Extension will not only survive but “carve out a lasting presence” in this century. I think it resonates well with the motivation behind our redesign – to create the Cooperative Extension system that Michigan needs in the 21st Century. You can read the article here: http://www.aces.edu/pubs/docs/E/EX-0120/EX-0120.pdf

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