eXtension selected for Google for Nonprofits program

The single nationwide Web presence for Cooperative Extension, eXtension, is another way U.S. land-grant universities provide objective and research-based information and learning opportunities that help people improve their lives.

Since the time our Michigan State University Extension eXtension Institutional Team (I-Team) was formed in Oct. 2009, we’ve made a lot of progress in the increased use and adoption of this Internet-based educational network by MSU Extension staff members and faculty. I’ve reported on that progress and even awards the I-Team has won for outstanding work with eXtension. Educators, specialists and faculty are answering questions on Ask An Expert, leading and participating in Communities of Practice (CoPs) and offering many professional webinars nationally through eXtension.

Recently, eXtension gained additional resources to further strengthen the interactive learning environment as our national “front door.” The eXtension Foundation, which exists to support the work of the national eXtension Initiative, has been selected to participate in the Google for Nonprofits program. Participating in the program gives eXtension access to a free or discounted version of Google Apps (applications). Through the Google grants program, eXtension will get free Adwords advertising and appear as an advertiser on Google search results pages, and have premium branding and increased uploads on YouTube as well as access to other applications. These products and resources will allow us to reach more potential donors or partners, raise awareness and improve business operations. Read about it here.

 The initial CoPs involved in the Google grants program will be DAIReXNET; Families, Food and Fitness; and Just in Time Parenting. Other CoPs will be included as knowledge and experience in participating in the nonprofits program is gained.

 Read more about the Google for Nonprofits Program: http://www.google.com/nonprofits/.

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