Extension staff members calm growers’ weather-related fears through expertise and technology

Although we’re all enjoying the warm spring weather, the unseasonable conditions have raised concerns with growers. Eileen Gianiodis, Agriculture and Natural Resources Communications news manager, has received several calls from the media with questions about how this spring’s wacky weather may affect various crops. True to form, Michigan State University Extension educators and specialists have risen to the challenge. They’ve written numerous stories for MSU Extension News dealing with the weather craziness, and reporters have picked up those and called educators directly.

 Though we have not been able to track exactly how much publicity the issue has generated (at least a dozen media hits, but that’s way underestimated), I have been impressed with how ready, willing and able educators are to talk to reporters to help their readers, listeners and viewers understand the implications of an early spring followed by a frost. 

 This MLive Kalamazoo News article links to an MSU Extension News report by Jeff Andresen, associate professor, and Aaron Pollyea, research technologist, both in the Department of Geography. The report discusses the abnormally warm weather and the chances of a hard frost. The Kalamazoo News article also gives specific fruit information from Extension educator Mark Longstroth. Many of our staff members including Mark, Amy Irish Brown, Diane Brown, Duke Elsner, Erin Lizotte, Nikki Rothwell, Carlos Garcia-Salazar, Phil Schwallier, Bill Shane and Bob Tritten have written MSU Extension News regional reports on Michigan fruit.

 Reporters have interviewed staff members about the weather issue. View the following WZZM video in which Rebecca Finneran, MSU Extension horticulture educator, gives expert advice on how to cover plants to protect the early buds from overnight frost:

http://www.wzzm13.com/video/default.aspx?bctid=1531266435001&odyssey=mod|newswell|text|FRONTPAGE|featured

 MSU Extension News has proven to be a winner in expanding the reach of our expertise, and our educators and specialists are willing and more than capable of meeting the challenge of sharing their knowledge about an important issue, whether it’s through written articles, bulletins, interviews, workshops or one-on-one meetings with the public. Thanks to all who have helped to make us a valuable resource to farmers, gardeners and consumers in these uncertain times!

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