‘If you see your stuff being used somewhere else…’

“…be sure to let us know.” It was with those words that Beth Stuever, communications manager for ANR Communications, ended her presentation on the May 21 Michigan State University Extension Update Webinar this week. Beth had finished presenting some data on the characteristics of users who are coming to the MSUE web site and the pilot News for Ag, News for MSUE web sites that preceded our current site. In our efforts to present our information in a more accessible, more timely way and in a way that shows the impacts of our work, we have leaned heavily on the professional expertise of Beth and her colleagues in ANR Communications. One of the lessons they have taught us is that it’s not enough to write a good piece, click on “Send” and assume our job is done. Actually, even an excellent communications product needs to be promoted – through social media, through traditional press releases and through the old-fashioned tool of “word of mouth.” The beauty of using electronic media as part of our communications tool kit is that we can quickly link it to other avenues that people may be following to capture information and insights. The ANR Communications folks are expert at making sure that our communications get linked into the main thoroughfares of information flow and get to the people who most need them and can be most influenced by our communications. I still feel like a novice at this, but I’m deeply appreciative of the expertise that our ANR Communications colleagues bring to our team. You can hear all of Beth’s presentation on the recording of this week’s webinar, beginning at the 9-minute mark at https://connect.msu.edu/p3ldt5ef9ji/. Thanks to ANR Communications for their help in making us better!

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