In last week’s Spotlight, I mentioned that the Michigan State University Extension website passed the million mark in page views. The articles you write remain the most popular. I’m pleased you all are working so hard to share your expertise online.
Some of you may be looking for some guidance in writing those articles. In a 10-minute webinar, Natasha Berryman, Agriculture and Natural Resources Communications technical writer, gives some great tips to help make your article one that draws in readers.
Watch the webinar to find out how to write a headline that will help your article rank high in search engine optimization (SEO). Find out what a deck is and how you can turn your deck into a teaser. Discover what’s best to put in your lead, and find out why embedding links is crucial to boosting SEO.
Find the webinar on SharePoint under “MSUE All Staff.” Click on “Explore the elements that make an MSUE News article strong.” Then copy and paste the vimeo link into your browser.
If you can spare 10 minutes, it’s 10 minutes well spent.