One-year-old performs beyond expectations

Our new Michigan State University Extension website is one year old today! With your help, the site has done extremely well. The latest statistics taken April 15 reveal we’ve had 1.8 million pageviews on the site!

The website’s beginnings go back to fall 2010 when Dr. Wendy Powers, director of the Agriculture and Agribusiness Institute, challenged Agriculture and Natural Resources (ANR) Communications to build on the success of the CAT (Crop Advisory Team) Alerts that entomology specialist Joy Landis and her team had produced so successfully.

Joy; Dennis Bond, web administrator for ANR Technology Services; and communications manager Beth Stuever made quick work of creating and launching News for Ag in March 2011. Faculty and staff members shared their practical knowledge in Internet articles. The site gave farmers and others in agriculture access to the latest information and research.

Dr. Powers said, “Our intent was to demonstrate how this would work and the impact if might have. Fortunately, the site now reflects the breadth of MSUE by including all of the institutes.”

Eventually, educators and specialists from all four institutes lent their expertise and the MSU Extension website was born on April 18, 2012 – one year ago today.

You may recall that during Fall Extension Conference in October 2012, we hit the million mark for pageviews. The number of people who are engaging on our pages grows steadily. This last week produced some new high numbers. Our current lows are as big as the past highs! When we began this process, we considered 2,500 pageviews in a week an outstanding result. The highest day ever in News for Ag was in March 2012 with slightly more than 2,200 visits. The portal averaged about 6,000 visits PER YEAR. Now, we get more than twice that almost every day. In fact, in the last 30 days, more than 100,600 people have visited the site. Collectively, they have viewed 220,695 pages. And about 29,000 people come back to our site EVERY DAY.

To compare ourselves to other Extension services, Iowa State in the last 30 days had 587,402 pageviews, while we had 210,616. In a year’s time, we have grown to have almost half as many as they have. Keep in mind, they have a more mature site that includes ALL their events and all their 4-H information. We also have three times as many pageviews during the last 30 days as Kansas State Extension, and two-thirds as many as the Ohio State University Extension and as North Dakota State University Extension Service – all sites that have been around longer and are considered more mature than our site.

Extension specialist Cindy Straus worked hard on gathering these statistics and putting them into a format we could understand. Thanks, Cindy!

And really, the website is only part of the story. Articles that appear on the site are often picked up by traditional and digital media, thereby extending the value of every article written and helping us reach more people with pertinent education.

We’re making some great progress, partly because we have great content. However, we need more content to attract people to our website. Extension educators, reach out to faculty – whether they are Extension specialists or not – and offer them the opportunity to get more visibility for the work they are doing through MSU Extension website articles.

The MSU Extension web team includes Dennis, Sean Corp, Michelle Lavra, Laura Probyn, Marian Reiter, Cindy Straus and Beth Stuever.

A team of posters regularly upload or “post” articles that educators and specialists submit (hence, the term “poster”).

Beth said, “The posters are our front lines in working with educators and specialists to ensure high-quality, timely information is added daily.”

These posters include Mindy Maxwell Pratt (poster team coordinator), Sean Corp, Sandra Ennes, Mallory Fournier (under the supervision of Joy) and Katie Gervasi.

Thanks to all of these staff members and to all of you who are writing the articles and lending your expertise to the site. You’re making our numbers go up! You’re bringing a lot of attention to our programs that we wouldn’t have been getting without the new website.

Watch this week’s webinar at https://connect.msu.edu/p14evbgs7ij (at 50:39) to find out more.

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