Michigan 4-H launches statewide volunteer recruitment campaign

In an effort to serve additional youth through 4-H, Michigan State University Extension launched a statewide volunteer recruitment campaign today. Utilizing multiple platforms, the campaign hopes to reach thousands of caring adult volunteers who will give their time to the state’s youth through Michigan 4-H Youth Development. Jamie Wilson from Agriculture and Natural Resources (ANR) Communications is taking the lead on this campaign, supported by a grant from the Michigan Community Service Commission.

Michigan 4-H already provides 200,000 young people with fun and exciting learning opportunities that help them develop the critical life skills they need to contribute to their communities as both children and adults. However, with a goal of expanding our reach to 20 percent of the state’s youth population by the year 2020, Michigan 4-H must also grow the number of adult volunteers who serve these youth members, promoting the launch of the statewide volunteer recruitment campaign.

With a target goal of recruiting 8,000 new volunteers by the end of the year, the campaign will continue throughout 2014.

“We hope the campaign will help adults see all the ways they can volunteer with 4-H,” said Julie Chapin, director of the Children and Youth Institute. “Not only are volunteers necessary to engage more youth, but they are a positive example for the kids around them. When they see us actively engaging in our communities, they will understand why it is so important for them to do the same as adults.”

The 4-H volunteer recruitment campaign will include multiple television commercials, airing on stations across the state. Another key channel of the campaign will include social media sites, where targeted Facebook and Twitter advertisements will reach audiences throughout Michigan. In addition, both state and county 4-H social media pages will reflect the campaign, as 4-H offices across Michigan get involved. Additional local recruitment efforts will take place across the state as local county 4-H offices capitalize on the exciting campaign.

Take a look at one of the commercials that will be airing:

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