One of the things that we have been talking about over the past few months is the importance of developing our strategic communications to work on relationship-building. Strong relationships with clientele, stakeholders and communities can help ensure that our audiences know what we’re doing for them and help us make a difference in our communities. Sometimes, the most important strategy is just to say thank you, as evidenced by a recent meeting between the Michigan State University Extension Financial and Homeownership Education work team and state Sen. Darwin Booher.
In 2012, Booher was instrumental in passing legislation that provided resources to struggling homeowners. One part of the bill included funding to help MSU Extension provide a larger net of resources to individuals and families across the state. This funding has given more than 11,500 Michigan residents and their families access to education or counseling from the Financial and Homeownership Education work team.
When the team met with Booher earlier this month, they presented him with an infographic that showed just how many Michigan residents had worked with our staff with the help of the funds he had helped procure. See the full-sized infographic.
This infographic went a long way toward educating Booher about his impact on MSU Extension. It showed that with his legislative work, we were able to help prevent foreclosures and provide information to new homeowners across the state. By sharing our stories with those who have helped us, we can help them feel more confident in helping us again in the future, so that they aren’t only hearing from us when we need something from them.
So consider sharing some of your success stories next time you’re given the chance, because the work you’re all doing is making serious impacts on your communities! Great job, team!