Where can you cross paths with decision-makers? Michigan State University Extension educator Zelda Felix-Mottley’s advice is to “go where they go and mingle.” In other words, go where the relationships are. What does that look like? We asked Zelda to share her stories on what that meant for her strategic connections.
Zelda teaches nutrition education to Supplemental Nutrition Assistance Program – Education (SNAP-Ed) and Expanded Food and Nutrition Education Program (EFNEP) audiences and also provides Smarter Lunchroom and Healthier Child Care Environments trainings. Where are her U.S. and state representatives, commissioners and other decision-makers going? To the county Human Services Coordinating Council meetings. So Zelda began to attend as well, each time highlighting her program area and highlighting other Extension program areas too.
It wasn’t just her presentations that built relationships though. Zelda began to sit next to the decision-maker she wanted to connect with. Sitting next to them allowed her to make small talk, learn about their interests and be able to talk about hers (Extension). After a few years of sitting next to Al Pscholka (currently a state representative, he was first a district director for U.S. Rep. Fred Upton), she invited him to the local Extension office, and he visited. Becoming an Extension ally, Rep. Pscholka advocated for Extension services and agricultural research during the 2014 budget development process, making sure that funding was strengthened for our organization. We gave him a Key Partner Award in gratitude for taking a stand for us.
Who else has Zelda sat next to? State Sen. John Proos, who visited the local Extension office and helped Zelda with a presentation to Health and Nutrition Institute staff members about successfully reaching elected officials. Also, she has sat next to county commissioners, who have now become advocates in their county meetings and to other county departments, helping to advocate for funding and partnerships.
We can learn so much from Zelda’s approach to strategic connections.
“Be patient, it can’t be done all at one time,” Zelda said. “You have to be intentional: start small.”
It can be as simple as going where the relationships are and taking the empty seat next to them.