Photo courtesy of Ron Perry.
Photo courtesy of Mark Longstroth.
Photo courtesy of Emily Pochubay.
With fall in full swing, hopefully you’ve had a chance to pick up some Michigan apples from your local farmers market, orchard or grocery store. Did you know that Michigan is our country’s third largest producer of apples with more than 11.3 million apple trees on over 35,000 acres (according to the Michigan Apple Committee)? That’s 825 family-run farms that produce our juicy and delicious Pure Michigan apples. Who can bring the apple industry groups and families to the table with the university to problem-solve specific needs? Michigan State University (MSU) Extension agriculture and agribusiness educators Amy Irish-Brown and Phil Schwallier.
Through their strategic connections, Amy and Phil facilitated the creation of the lab on the Ridge near Sparta to measure apple maturity indices. The Ridge is Michigan’s major apple-producing region that is located in Kent, Ottawa and Muskegon counties. This region has the topography, soil, elevation and microclimate that are perfect for growing apples. The idea for a lab grew from a conversation Amy and Phil had on the way to a meeting about the need to closely monitor Honeycrisp and Fuji apples that had been experiencing some serious quality issues. When they pitched the idea to the Michigan Tree Fruit Commission, they received an outstanding response from the entire apple industry.
The Michigan Tree Fruit Commission responded with $50,000 in funding for the project, the Michigan Apple Committee with $15,000, and the Michigan State Horticulture Society with $20,000. Storage Control Systems responded by donating space for the lab at a value of $5,000. AgroFresh donated an automatic firmness tester (valued at $5,000) and Riveridge Produce Marketing donated the use of a quality database ($2,000). Dr. Randy Beaudry, from the MSU Department of Horticulture, donated use of a gas chromatograph ($3,000) and served as MSU specialist for this effort. When local apple growers donated fruit for testing, the lab was ready for action.
Why was there such an overwhelming response? Because Amy and Phil had formed strategic connections and relationships with the people involved in the apple industry from growers, to businesses, to campus connections.
“It’s really been a lifetime of connections that have developed and continue to develop.” Amy said. “We work with a great group of producers – they are supportive and fun. We treat everyone with respect and listen to their issues. The one-on-one connections lead to an insight into the bigger issues facing the apple industry as a whole, which best helps us help growers. Growers often just want to be growers, so sometimes, we have to make connections with media, state and federal agencies and services, commodity groups, and others to represent the interests of the apple industry for them.”
The lab has been up and running since 2015, and it provides critical real-time information to Michigan apple producers from pre-harvest through the harvest season and in post-harvest storage. Amy and Phil are able to integrate, summarize and deliver information to Michigan apple growers in concise weekly reports on apple pruning indices, nutritional impact, maturity indices for appropriate harvest, and storage indices. These reports help growers make the best real-time decisions and grow high-quality apples at a profit. Using this technology, they identify what is working well for the current year apple crop and where growers can make decisions to improve this year’s harvest outcomes.
“We have the fruit industry’s issues at heart; it is our passion.” Phil said. “To be valued, successful and admired requires knowing the people, performing tasks that address their most pressing issues, and the persistence to complete the work the growers and industry define as important. This means that ‘people skills’ is the most important characteristic an Extension person needs to have; but fruit knowledge, hard work, self-motivation and job dedication are also important. We work for the fruit industry and thus the fruit industry works for us, MSU and Michigan.”
Check out this great video created by the Michigan Apple Committee that describes growers’ relationship with MSU Extension.
Amy and Phil are a great example of strategic connections and building relationships. Have you thought about connecting with committees in your area or faculty specialists on campus? What needs to do you see in your communities that could be met by a collaboration with local businesses, companies and governmental groups?