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Teams work together to attain ACE awards, present at conference

Many of our Michigan State University Extension colleagues will attend the Association of Communication Excellence (ACE) Conference in Portland, Oregon, June 24-27. And once again, many will be presented with ACE awards they have received.

A team from Agriculture and Natural Resources (ANR) Communications and ANR Technology Services received a silver award in the website category for our own MSU Extension website. Winners include Dennis Bond, Sean Corp, Michelle Lavra and Beth Stuever.

A silver award for a marketing communications campaign went to a team who worked together on the Smart Gardening Initiative. The team included Joy Landis, Mallory Fournier, Rebecca Finneran and Mary Wilson. The recipients developed a process for the Consumer Horticulture team to market Smart Gardening advice and expertise to reach a large number of Michigan gardeners. Additional staff who lend their expertise, time and effort to Smart Gardening include MSU Extension educators Bob Bricault, Diane Brown, Hal Hudson, Rebecca Krans and Gretchen Voyle. Entomology Professor Dave Smitley has also helped build the basis for the initiative.

A bronze award for a marketing communications campaign with a budget of $1,000 or more went to the team of Sean Corp, Katie Gervasi, Mariah Montenegro, Mindy Pratt, Paula Sheynerman and Beth Stuever, all of ANR Communications. The team won for “Extending the Reach of Michigan State University Extension.”

Congratulations to all winners!

In addition, a team from ANR Communications will be presenting at the conference. Sean Corp, Katie Gervasi, Mindy Pratt, Paula Sheynerman and Beth Stuever will present “Promoting Extension: They Come for the News: They Stay for the Programming” Wednesday, June 25 at 4:15 p.m.

Also, the Smart Gardening team of Joy Landis, Mallory Fournier, Rebecca Finneran and Mary Wilson will present “How a Message Campaign Produced a Team to Deliver Smart Gardening to a Smart Audience” Wednesday, June 25 at 11 a.m.

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Field guide wins ACE gold award

The Midwest Cover Crops Field Guide won a gold award for technical publications from the Association for Communication Excellence (ACE). The ACE Critique and Awards (C&A) program recognizes individuals and teams for excellence in communication and technology skills.

The Midwest Cover Crops Council (MCCC) produced the publication. The MCCC is a diverse group from academia, production agriculture, nongovernmental organizations, commodity interests, the private sector, and federal and state agencies collaborating to address soil, water, air and agricultural quality concerns in the Great Lakes and Mississippi river basins.

Michigan State University senior Extension educator, MSU adjunct professor of plant, soil and microbial sciences, and cover crop IPM Extension specialist Dale Mutch is on the executive committee representing MSU Extension for the MCCC.

The field guide is a compilation of cover crop species and application information, which has sold more than 15,000 copies since its February 2012 release. This guide helps producers effectively select, grow and use cover crops in their farming systems.

You can purchase this pocket guide through the Purdue Crop Diagnostic and Training Center at https://ag.purdue.edu/agry/dtc/Pages/CCFG.aspx.

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ANR Communications projects receive ACE awards

Two projects from Agriculture and Natural Resources (ANR) Communications recently received Association for Communications Excellence (ACE) awards. The ACE Critique and Awards (C&A) program recognizes individuals and teams for excellence in communication and technology skills.

The Michigan State University 4-H Revolution of Responsibility campaign earned a silver award in the category for a marketing communications campaign with a budget of $1,000 or above.

National 4-H launched its Revolution of Responsibility campaign in late 2010 and early 2011. Michigan was one of the first states to adopt the campaign and use it as part of an event in early 2011. Since then, Michigan 4-H has expanded on its use of the Revolution of Responsibility theme, specifically to inform decision-makers at the local, county and state levels of the importance of 4-H programming.

A team in ANR Communications worked together to produce an award-winning campaign.

Communications manager Michelle Lavra developed the overall strategy, came up with the original tone of execution for Michigan’s version of the Revolution of Responsibility campaign, wrote the copy and designed the original fliers, posters and banners, provided photography, sought out stories, wrote video scripts, conducted interviews for videos and wrote some of the print stories.

Technical writer Katie Gervasi wrote print stories; worked on story fliers, marketing fliers and posters; posted Web content and social media; provided photography; handled development, design and production of promotional items; and handled all of the logistics for banner orders, printing and distribution.

Natasha Berryman, a former writer for ANR Communications now an AgBioResearch communications manager, wrote print stories, designed and populated story fliers, posted Web content and social media, and provided photography.

Multimedia production team leader Steve Evans was the producer and videographer for all three videos. He also wrote scripts, did all of the video editing and posted the videos to our YouTube site.

Roses for the Home: Growing Roses in the Midwest (E3157), a revision of Roses for the Home, won a bronze award for a one- to full-color popular publication.

ANR Communications graphic designer Alicia Burnell designed the rose bulletin and Patty Adams edited it.

Mary Wilson, MSU Extension horticulture educator, acted as project coordinator on the effort. Rose expert and MSU Extension Advanced Master Gardener Nancy L. Lindley wrote the bulletin.

Mary; Dr. Bridget Behe, MSU professor of horticulture; Janet Byrne, MSU plant pathology specialist; and Dr. David Smitley, MSU professor of entomology; lent their expertise as reviewers.

Read more about the publication in this June 2012 Spotlight article.

Congratulations on these two award-winning projects!

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Two communications projects receive ACE awards

I’m happy to announce that College of Agriculture and Natural Resources communicators and their partners received two awards from the Association for Communication Excellence (ACE) for their work with Michigan State University Extension in 2011. The ACE Critique and Awards program recognizes excellence in communication skills.

 Joy Landis, Beth Stuever, Mallory Fournier and Mindy Pratt were awarded a gold award for MSU Extension News for Ag. This pilot project was the launching pad for MSUE News, which now serves as the backbone of the new MSU Extension website. This award is in the Best Innovative Use of Communication Technology category.

 The four recipients focused on developing a system where all of our Agriculture and Agribusiness Institute field and campus staff could effectively deliver timely educational news through the new website. Joy and Beth note that this effort was truly a collaboration of many administrators and staff along with the communicators so in a sense we’ve all won this gold award. The communicators will be sharing their experience from developing MSUE News in a 90-minute session at ACE’s annual meeting in June.

 The second award is a bronze award for a Four-Color Popular Publication. Native Plants and Ecosystem Services (E3167) was a Project GREEEN effort by recent doctoral graduate Anna Fiedler, entomology professors Rufus Isaacs and Doug Landis, and communicator Joy Landis. Sold through the MSUE Bookstore, the colorful publication explains the value of using native plants to enhance the many landscapes that make up our environment. See nativeplants.msu.edu for more about the publication (find the pub under Resources, Teaching Tools) and the Project GREEEN research and extension behind it.

 Both awards will be presented at ACE’s annual meeting in Annapolis, Md., in June.

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