Tag Archives: ag and agribusiness institute

Thoughts on my second month as director

The focus on Flint in recent weeks and the need to address important nutrition, child development, public health and community infrastructure issues has given us the opportunity to remind folks that MSU Extension has been in Flint for 100 years. We will be there for the next 100 years, and can be an important part of developing and implementing solutions that change lives. Your colleagues are making a difference. Deanna East is helping to coordinate the Michigan State University response in Flint. Eric Scorsone and the recently announced MSU Extension Center for Local Government Finance and Policy are engaging local officials and testifying before the State Legislature. Erin Powell, Cathy Newkirk and many others are addressing nutrition issues on the ground. Terry McLean and the Edible Flint crew are working closely with the Food Bank Council of Michigan, the Food Bank of Eastern Michigan and state officials to ensure that food is distributed in areas of greatest need. This is important work that underscores the breadth of our collective experience, the ability to respond quickly and the importance of partnerships that you have built over decades.

The critical role that MSU Extension is playing in Flint is replicated in every community throughout Michigan. But, seven weeks into my new job as part of your team, it is already clear that not enough people know who we are. Moreover, those who do know us well are not always familiar with the breadth and depth of MSU Extension programming. I met recently with an agricultural commodity CEO, for example, who indicated that labor force issues were among his biggest industry concerns. As we talked, it became clear that, although his interactions over many years had been primarily with our Agriculture and Agribusiness Institute (for obvious reasons), many programs in the Greening Michigan, Children and Youth, and Health and Nutrition Institutes would be potentially valuable resources to him in recruiting and retaining valued employees.

We often use a slide when describing “Who is MSU Extension?” that includes the following bullets:

  • Faculty and Academic Staff on Campus
  • Extension Educators and Senior Extension Educators
  • 4-H Program Coordinators
  • Program Instructors, Program Associates, Program Assistants
  • Support Staff Members, on and off campus; MSU or county employees
  • Funded by County, State and Federal Resources

While these statements are accurate and descriptive, what if, instead, we said things like:

  • Unparalleled statewide health education delivery system.
  • Business start-up, tech transfer and product development expertise.
  • Serve schools statewide; capable of gathering more than 2,000 kids and their families for a single event.
  • Rapid response for agriculture, human health and other emergencies, such as the current Flint water crisis.
  • Future funding growth to come from building partnerships!

You can help me in at least two important ways.

  1. Don’t hesitate to tell people about the great work you do, and add in a bit about what your colleagues do in many areas across the entire state. If you aren’t aware of all MSU Extension programs, the website is a good place to start.
  2. Help us to find even more creative ways to describe what we do and outlets for sharing that information with the world. What descriptive statements would you add to this list to describe “Who is MSU Extension?”

Consider browsing through our public value statements occasionally to refresh your memory about how all of your colleagues’ work makes a difference in Michigan. We work for an amazing organization. By working together we can ensure that more people understand how we can help positively change their lives, communities and businesses.

Comments Off on Thoughts on my second month as director

Filed under Agriculture and Agribusiness, Children and Youth, Economic development, Financial education, Flint Water, Food, health, Health and Nutrition, Nutrition, Resources, Youth development

New online tool helps push MSU Extension to get information to farmers, stakeholders

Earlier this week, creators of MSU Extension News for Agriculture celebrated a “soft launch” to members of the Ag and Agribusiness Institute (AABI). The March 7, 2011, announcement that this new website is now live was one giant step toward ensuring that Michigan State University Extension remains relevant and visible in the 21st century.

The site gives farmers and others interested in agriculture access to the newest information and research from MSUE in one convenient, online location. It helps break down those county and regional borders we’ve talked so much about, and allows our faculty and staff members to spread their expertise throughout the state.

Wendy Powers, AABI director, said it best. “Even though we may have a livestock specialist in central Michigan, someone in northern Michigan might need their expertise,” she said. “By having educators contribute articles and share their knowledge on the Internet, MSU Extension can make sure that all farmers in the state have access, immediately, to information that is of vital importance to the success of their operations.”

It took many hands to pull this off – especially because it went from concept to launch in only five months. Agriculture and Natural Resources Communications joined forces with Integrated Pest Management folks with CATAlert expertise to perfect the concept and then worked with ANR Technology Services to create the site. Most importantly, a task force of 25 educators, specialists and faculty members weighed in on the process to ensure it meets clients’ needs. And let’s not forget the more than 160 AABI members, faculty and educators who will contribute to the site every month.

The next step is to finish a mobile version of the site (set to be available by April 15) and then create a comprehensive database so information can be pushed out via e-mail and, eventually, text message. For that, I owe a debt of thanks to the ANRTS team, led by Erica Ciupak. They continue to lead the way in helping us to adopt new technologies and use them to deliver to a broader audience with the latest information and expertise.

It’s an exciting process that moves us forward in how we communicate timely information with our key audiences. I encourage you to visit the site and send any suggestions for improvement to Beth Stuever. The team will continue to tweak the site over time. It plans to announce it statewide once the search box begins working (something that we rely on Google “spiders” to get rolling) and the mobile site is near completion. Thanks to Joy Landis, from the IPM team, Dennis Bond in ANRTS, Wendy, Beth and the entire AABI, ANR Communications Team and IPM team for helping to transform us and the way we serve our stakeholders!

1 Comment

Filed under Technology