Tag Archives: agriculture and natural resources communications

MSU Extension promotional materials win awards

Two projects from Agriculture and Natural Resources (ANR) Communications recently received Association for Communication Excellence (ACE) awards. The ACE Critique and Awards program recognizes individuals and teams for excellence in communication and technology skills.

The Michigan State University Extension and MSU AgBioResearch 2013-2014 Legislative Report won gold in the Special Report category. This report recounts impact stories, data factoids as well as funding information presented with pie charts and infographics, pulling it all together in an attractive, easy-to-read format that we can share with stakeholders.

The project was managed by Sean Corp, editor with ANR Communications, but also featured the writing, design and editing of Natasha Berryman, James Dau, Jane L. DePriest, Soundarya Sri Raja Kalidindi, Holly Whetstone, Katie Gervasi, Nichole Hersch, Mariah Montenegro, Mindy Maxwell Tape, Paula Sheynerman, Beth Stuever, Jamie Wilson, Patricia Adams and Marian Reiter.

The report received a perfect score, showing just how hard our team worked on this project.

One of the judges included, “This report is an excellent example of how an organization should communicate its products and services to a diverse audience. The pictures were vivid and high-quality, and portrayed racial, age, and ethnic diversity. The copy was also very informative, detailed and thorough.”

Additionally, the MSU Extension Catalog of Programs and Services won the silver award in the Single Marketing Item category.

Quite a few of you may already be familiar with the catalog – each work team contributed to the content on its programming – but if you haven’t seen the finished product, you can take a look at it online. Sean Corp managed the project, with editing by Rebecca McKee and design by Alicia Burnell.

Both of these publications are great tools to help illustrate our work to potential partners and current contacts alike. If you aren’t sure what is happening outside of your work team, you can read simple descriptions of programming and their impacts. If you need some support materials to describe your own programming, you will find it in easily digestible statements that you can share with the people you interact with.

Congratulations on these two award-winning projects!

Comments Off on MSU Extension promotional materials win awards

Filed under Accomplishments, Awards

MSU Extension staff member named CANR Staffer of the Month

Alicia Burnell, Michigan State University Extension Agriculture and Natural Resources (ANR) Communications graphic artist, has received the College of Agriculture and Natural Resources Staff Advisory Committee March 2015 Staffer of the Month award.

The award goes to a member of the CANR support staff who has done something special or noteworthy within his or her college or unit.

Two of her colleagues from ANR Communications nominated Alicia: graphic artist Marian Reiter and former communications manager Michelle Lavra. They recognized her for her design skills, as well as her quiet confidence that comes through to her clients and colleagues and leaves no doubt that she’ll get the job done.

Congratulations to Alicia and thanks to Michelle and Marian for nominating her.

Comments Off on MSU Extension staff member named CANR Staffer of the Month

Filed under Awards

Farm Bill website building momentum

One of the projects that Michigan State University Extension educators have been working on has been in response to the Agricultural Act of 2014 – commonly called the 2014 Farm Bill – that was signed in early 2014. It is quite different from what farmers and landowners were accustomed to in former farm bills, so our educators and campus specialists from the Farm Information Resource Management (FIRM) Team are working together to provide farmers with information to navigate Farm Bill programs.

Although there may be similarities to past farm bills, it is very important that farmers begin to learn as much as they can before deciding on what program is best suited for their current situation. Farmers can find answers by checking out the Farm Bill page full of resources, important dates, email newsletters and upcoming educational events hosted throughout Michigan.  Each farm location and each farmer’s individual needs vary, therefore, choosing which programs are a good fit will depend on farm-specific variables.

Adam Kantrovich, an Extension educator for the southwest region of the FIRM team, manages the website for this project. He shared the stats of this program page with me, saying that the Farm Bill page is the Number 1 program on the MSU Extension website. From Dec. 12, 2014, to Jan. 11, 2015, the pages have had more than 4,300 visits. We hope to continue to see success with the program as we move forward.

Please feel free to explore MSU Extension’s Farm Bill page, and share it with those in your network who would be interested.

Comments Off on Farm Bill website building momentum

Filed under Agriculture

N:15 ‒ ANR Communication creates news in 15 seconds

In today’s fast-paced and constantly connected world of smartphones, social media and more, we have to stay competitive if we want to attract people to our material as they scroll over multiple news items a day. Michigan State University Extension is well known throughout the state in the agriculture community and among people in the older population, who are more likely to rely on traditional news delivery. But how can we make sure that we’re catching the eye of the younger generation who want information now?

Agriculture and Natural Resources (ANR) Communications is working to create 15-second videos that will offer a quick-pitch delivery of relevant news. These videos could work either as an introduction, to entice viewers to watch a longer video or to read an article, or as a full explanation of a concept, such as in “How to Convert Grams of Sugar into Teaspoons.

Kraig Ehm and Katie Gervasi, who lead the project, have created a few short videos based on content they already have. They’ve found that they can film an entire recipe in 15 seconds, as they did on this video:

The possibilities are endless!

Check out the ANR N:15 YouTube Channel to see the videos created so far, and stay tuned for more to come!

Comments Off on N:15 ‒ ANR Communication creates news in 15 seconds

Filed under Social Media

MSU Extension staff member is CANR Staffer of the Month

Rebecca (“Becky”) Hulbert, Michigan State University Extension Agriculture and Natural Resources (ANR) Communications administrative assistant, has received the College of Agriculture and Natural Resources Staff Advisory Committee June 2014 Staffer of the Month award.

The award goes to a member of the CANR support staff who has done something special or noteworthy within his or her college or unit.

Communications manager in ANR Communications Michelle Lavra nominated Becky for, among other things, her willingness to jump in and help, taking on both big and small tasks in stride.

Congratulations to Becky and thanks to Michelle for nominating her.

Comments Off on MSU Extension staff member is CANR Staffer of the Month

Filed under Awards

What does MSU Extension mean to you?

For 100 years, Michigan State University Extension has been focusing on delivering programs to help people improve their lives. We help families, farms, communities and businesses ‒ each made up of individuals. And each individual has a unique story to tell about what MSU Extension has meant to him or her.

During this centennial year, Agriculture and Natural Resources (ANR) Communications is producing videos that highlight these individual stories. The series is titled “What Does MSU Extension Mean to You?” The first one features MSU student Danielle Bott who talks about her 4-H experience. You can watch it here:

Watch for subsequent postings on Facebook and YouTube.

Thanks to Danielle for sharing her story. Thanks also to ANR Communications social media manager Paula Sheynerman who is producing the videos.

Comments Off on What does MSU Extension mean to you?

Filed under Media

Volunteer to promote literacy

There’s a terrific project that gets kids excited about reading through their natural love of animals. The Horse Tales Literacy Project (formerly the Black Stallion Literacy Foundation) pairs little readers up with horses. The kids read Walter Farley’s Little Black, A Pony to horses at the Michigan State University Horse Teaching and Research Center on Forest Road near the MSU campus.

In addition, the kids visit interactive activity stations where they learn about various horse-related subjects such as horse nutrition, and tack and equipment.

If you’re free Tuesday, May 20 from 8:30 to 11, you can volunteer for an opportunity to be a part of this event. Volunteers will either hold horses as the kids read to them or they will help coordinate the activity stations.

Karen Waite, senior academic specialist in the MSU Department of Animal Science and the Extension Children and Youth Institute, coordinates the Horse Tales Literacy Project at MSU. Karen works closely with farm manager Paula Hitzler and the Friends of the MSU Horse Teaching and Research Center to make the magic happen.

Karen said, “This is a great way to spend part of a day. The young people are very excited about reading to the horses, and for many it is the first time they have ever been on a farm. It is fun for all involved, yet educational as well.”

You can get a good idea of the kids’ reaction to the project by watching this video and this slide show both produced by Agriculture and Natural Resources Communications. They document the time in 2010 when 135 first graders from Discovery Elementary in Williamston took part in the program. Kids from Discovery will be back again this year as they have every year.

If you think this is something you’d like to be a part of, contact Karen at kwaite@msu.edu. Just a few hours of your day will make a difference in a child’s life.

Comments Off on Volunteer to promote literacy

Filed under Equine