Tag Archives: brewers association

Great Lakes Hop and Barley Conference in Detroit

Each spring, educators from Michigan State University (MSU) Extension with support from MSU AgBioResearch and the Michigan Brewers Guild host the Great Lakes Hop and Barley Conference. For the first time, this year the conference was held in downtown Detroit. March 2-3, over 300 agricultural producers, processors, vendors, brewers and others attended, coming from 15 states and multiple countries. The conference offered both basic and advanced sessions for hop growers, and a barley session and malting tour for both growers and brewers.

Kevin Riel, Owner of Double ‘R’ Hop Ranches, Inc. and President of Hop Growers of America, stands at the front of the room at a podium giving a presentation to a ballroom filled with seats and participants.

Kevin Riel, Owner of Double ‘R’ Hop Ranches, Inc. and President of Hop Growers of America, addresses a near capacity crowd at the 3rd annual Great Lakes Hop & Barley Conference in Detroit, MI. Photo credit: Rob Sirrine.

The conference incorporated elements that are unique to the area. For example, Dan Carmody, president of the Eastern Market Corporation, described Detroit’s increasing demand for local food and craft beer. Another Detroit highlight for participants was the evening reception held at the Detroit Beer Company. Participants left rave reviews of the location and the experiences that they had.

The conference is an important way to support all of the participants in the growing craft beverage industry. According to the national Brewers Association, Michigan ranks sixth in the United States in the number of craft breweries, and the industry creates an economic impact of $1.8 million. MSU Extension is proud of our educators who are at the forefront of education and working with this evolving industry.

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Speaking of our educators, we’d like to send a huge thank you to the conference planning committee, made up of Ashley McFarland, Erin Lizotte and Rob Sirrine, and Scott Graham from the Michigan Brewers Guild. Also, thank you to MSU Events Management (Betsy Braid and Megghan Honke) and MSU county-based staff members Annette Kleinschmit and Michelle Coleman, who helped behind the scenes.

As soon as it’s posted, I’ll link to Rob, Ashley and Erin’s news article about the conference so that you can read more about all of the opportunities that participants had, the tours and the speakers.

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Filed under Agriculture, Agriculture and Agribusiness, Conferences, Farming, Hop & Barley

MSU Extension helps Michigan hop into craft beer

I was privileged to be one of the approximately 340 people to attend the second annual Great Lakes Hop and Barley Conference March 16‒17 in Traverse City. The conference was sponsored by Michigan State University and the Michigan Brewers Guild (MBG). Prominent speakers from around the country and the university provided sessions on horticultural practices, pest and disease control, harvest and post-harvest practices, nutrient management and much more. The conference also included expert panels featuring producers, industry representatives and brewers. This year, attendees also had the opportunity to go on a tour of MI LOCAL, Michigan’s newest and largest hop operation with 200 acres planted in 2015 that will be ready for harvest this coming fall.

MSU Extension has collaborated with the MBG on nearly every hop and barley educational program that we have developed over the last eight years. Our close working relationship with the MBG has really been instrumental in connecting hop and barley producers with brewers. The director of the MBG, Scott Graham, received the Friend of Extension Award at the 2015 Fall Extension Conference for his efforts; we are light-years ahead of where we would have been without this excellent working relationship.

MSU Extension educator Rob Sirrine provides statewide leadership for hop research, education and outreach in collaboration with other staff members. MSU Extension hosts multiple educational programs throughout the year and the Great Lakes Hop and Barley Conference is the main highlight. Rob also represents Extension on the newly formed Hop Growers of America Best Practices Advisory Committee. MSU Extension educator Erin Lizotte provides her integrated pest management expertise. She coordinates the Great Lakes Hop Working Group that she formed with Rob two years ago. The group is composed of educators, researchers and other industry professionals that share information to benefit growers in their region. Dr. Mary Hausbeck, University Distinguished Professor, Department of Plant, Soil and Microbial Sciences, and her graduate student Doug Higgins have been working to develop downy mildew control strategies over the last two years, and Dr. Bernie Zandstra, MSU professor in the Department of Plant, Soil and Microbial Sciences, will be researching weed control options in the upcoming year.

MSU Extension educator Ashley McFarland has provided statewide leadership for malting barley research, education and outreach for the past three years. Projects have included collaboration with many field crop Extension personnel throughout the state in an attempt to support this reemerging crop in response to the burgeoning craft beverage industry. In addition to variety and management trials, the program also connects farmers with entrepreneurs in the newly developed craft malting market. Ashley is supported by Christian Kapp, MSU crop research technician at the Upper Peninsula Research and Extension Center. Ashley also serves on the National Barley Improvement Committee.

In Michigan, the craft beer industry is relatively young, but it is experiencing tremendous growth and making its mark nationally. According to the Michigan Brewers Guild, Michigan ranks fifth in the nation in number of breweries, microbreweries and brewpubs. We are competitive on a national scale, but it’s also important to recognize the impact to Michigan residents. Data released by the Brewers Association show that in 2014, craft brewing in Michigan was responsible for 14,773 full-time jobs and $571.6 million in wages, and it contributed $1.85 billion in economic impact to our state. The Brewers Association reports that national growth of small and independent brewers continues to rise. As the craft industry grows, there will be an increased need for research-based resources and opportunities where MSU Extension can partner with the industry to facilitate its growth.

 

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Filed under Agriculture and Agribusiness, Conferences, Economic development, Entrepreneurial, Events