Tag Archives: firewise

News segments raise awareness of Extension and the work we do

As I mentioned in several articles in this Spotlight, the MSU Extension website continues to be an effective medium to get the word out to folks about our great programs. Another avenue excels at communicating about our organization and the fantastic work we do. ANR Communications is producing two-minute news segments focusing on our programs, research and major initiatives. Marketed under a series titled “Did You Know?” the segments began airing last month, directly before Tim Skubick’s public affairs program “Off the Record” on WKAR Channel 23.

The video segments were developed to raise the public’s awareness of Extension and all it does. In addition to appearing along with “Off the Record,” they are also posted online, providing us with additional exposure and opportunities for sharing.

ANR Communications multimedia production team leader Steve Evans said, “We’ve strategically placed these videos ahead of ‘Off the Record’ because we believe key decision makers and those in major agencies in multiple areas of government watch the show.”

The videos have focused on Firewise, which offers resources in home and community fire protection, and Stepping Stones, a program that provides urban youngsters with outdoor education experiences. Another video featured Extension educator Marilyn Thelen discussing the 2012 drought. Future videos will spotlight 4-H Discovery Camp and 4-H Great Lakes & Natural Resources Camp. Another will highlight senior Extension educator Dennis Pennington discussing the feasibility of using marginal lands for energy crop production.

Steve co-produces the videos with video producer and director Kraig Ehm. If you have a story you’d like to submit for consideration, send your ideas to Steve at evansst@msu.edu or Kraig at ehm@msu.edu.

View the videos here.

Another venue that features work of MSUE colleagues is the Greening of the Great Lakes, a website and radio feature hosted by retired MSU Professor Kirk Heinze. Kirk recently hosted Rick Foster, W.K. Kellogg Chair in Food, Society and Sustainability and former director of MSUE’s Greening Michigan Institute. You can read and hear the interview with Rick on the MSU initiative to foster development of the metropolitan food system and related industries in Detroit.

Kirk’s radio productions are broadcast on Sunday nights from 7 p.m. to 8 p.m. on News/Talk 760 WJR. He often highlights innovations underway by MSUE scientists and educators.

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Extension educators and specialists educate Ag Expo visitors

This year’s Ag Expo July 17-19 offered a prime example of MSUE doing what it does best, helping people solve problems and meet real-life challenges.

Despite the extreme heat, this year’s Ag Expo boasted the highest attendance in 10 years –18,250 people showed up for the annual event. They met with close to 250 commercial exhibitors, and of course, demonstrations and educational sessions presented by our educators and specialists.

Extension had a real and meaningful presence at the show. In the College of Agriculture and Natural Resources (CANR) tent, MSUE staff members and volunteers offered visitors a slice of our popular Breakfast on the Farm program. Our Master Gardeners and consumer horticulture educators talked about growing and preserving that great Michigan produce. Other presentations and displays featured Firewise, the Product Center, members of the Farm Information Resources Management Team, AgrAbility, 4-H Youth Development and information about food safety. (Read my June 28 Spotlight article for more details.)

MSUE’s representation wasn’t confined to one location. Ag Expo visitors could find MSU Extension Bookstore publications and Michigan Fresh fact sheets in another tent while AABI educators and specialists were on hand to answer farmers’ questions about dealing with the drought. Others offered a biodiesel processing demonstration.

Off site, our staff members were involved in hosting demonstrations on mortality composting and field tillage.

As usual, I hesitate to make a list of people to thank for their participation because of the possibility that I’ll leave someone or something out. If I missed mentioning your program or area, please feel free to mention it by leaving a comment under this article on my blog.

 

Extension educator Gretchen Voyle speaks to an attentive audience at Ag Expo about protecting tomatoes from four major diseases

Extension educator Gretchen Voyle speaks to an attentive audience at Ag Expo about protecting tomatoes from disease. The event took place July 17-19, 2012, in East Lansing, Mich.

 

A standing-room-only crowd listens to a session at Ag Expo in the CANR Tent July 2012, East Lansing, Mich.

A standing-room-only crowd listens to a session at Ag Expo in the CANR Tent July 2012, in East Lansing, Mich.

 

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Extension will wow participants at Ag Expo with new information and experiences in CANR Tent

Michigan State University Extension looks forward to having a big presence at the 33rd Ag Expo this year. The event runs July 17–19 at the corner of Mt. Hope and Farm Lane on the MSU campus.

Faculty, educators and specialists will be on site, offering educational sessions and demonstrations. The College of Agriculture and Natural Resources (CANR) Tent will brim with educational exhibits and demonstrations from the Master Gardener Volunteer Program, Firewise, the Farm Information Resources Management Team, AgrAbility, 4-H Youth Development, the Health and Nutrition Institute and others.

Master Gardener staff members and volunteers will present gardening sessions: Gretchen Voyle on tomato diseases, Hal Hudson on drip irrigation and Jarred Morris on cucurbit downy mildew.

Breakfast on the Farm, led by Extension educators Mary Dunckel and Nancy Thelen, will present a large walk-through experience showcasing what Extension is doing to educate consumers about modern food production.

Joyce McGarry, Extension educator, will present food preservation tips.

James Whaley, a Bryon 4-H’er and entrepreneur, will educate visitors about raising poultry.

And to answer any other visitors’ questions, Extension experts will staff the “Ask an Expert” booth.

Don’t leave the Expo without your free MSU Dairy Store ice cream. Donations for the ice cream go to the CANR Alumni Scholarship Fund.

Ag Expo, Michigan’s largest outdoor farm show, gives us another opportunity to reach out to Michigan residents.

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Federal grants extend MSU Extension Firewise efforts

Each year between 8,000 and 10,000 wildfires occur in Michigan. These include forest fires, brush fires and grass fires that damage homes, property and public facilities. Michigan State University Extension has been actively engaged in providing wildfire prevention education since 2002 when former MSU Extension emergency management specialist Mark Hansen collaborated with the Michigan Department of Natural Resources (MDNR) to pilot the Firewise Communities Program in southern Michigan.

 As Mark was able to obtain additional funding through USDA Forest Service and FEMA (Federal Emergency Management Agency) grants, Firewise programming was expanded to the Upper Peninsula, northern Lower Peninsula and select Lake Michigan shoreline counties in southwestern and central Michigan. Since 2002, MSU Extension has received more than $1 million in federal grants to support the Firewise program.

 Though Mark officially retired from MSU Extension in December 2007, he agreed to remain as Firewise project director until June 30, 2011. At that time, Extension educator Elaine Bush assumed leadership duties for the statewide program in addition to providing Firewise educational programming in the northwest Lower Peninsula. Joining Elaine in providing Firewise programming are MSU Extension educators Mike Schira, Dave Andersen, Beth Clawson, Russ Kidd and Dennis McClure. Elaine, Dennis and Mike also applied to their respective counties for Title III funding that has provided each of them with a part-time staff person, greatly expanding their ability to provide local programming.

 The Firewise Project continues to expand. Over the past year, the Firewise team has reached more than 6 million listeners, viewers, program participants and local decision makers in Extension programs and media efforts. You can learn more about Firewise by signing up for the online session being offered during Fall Extension Conference by Elaine Bush and Paul Kollmeyer, MDNR state Firewise liaison.

 You can read about the national Firewise Communities Program here: http://www.firewise.org/ The staff in Agriculture and Natural Resources Technology Services recently redesigned the MSU Firewise website (http://firewise.msu.edu/). Continue to check the site for current information.

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MSUE staff assist subdivision in earning Firewise status

Au Sable River Estates, a subdivision near St. Helen and only a few miles from last year’s large wildfire on the Meridian boundary, has received the National Fire Protection Association’s Firewise Community status.

 A Firewise model community is typically a subdivision in which residents have recognized that wildfire is a significant threat to their homes, property and safety, and have made the effort to make changes that will reduce or prevent the impact of a wildfire. To qualify as a Firewise Communities/USA recognition site, a community must complete a community assessment and create an action plan, form a Firewise Board, hold a Firewise Day event and invest a minimum of $2 per capita in a local wildfire mitigation project. (Volunteer hours, equipment use, time contributed by agency fire staff and grant funding can be included.) They must submit an application to the National Fire Protection Association’s Firewise Communities/USA Program for national recognition.

 Michigan State University Extension staff members Dennis McClure, district Firewise educator, and Phillip Secord, district Firewise field assistant, were instrumental in introducing the Firewise program to the Au Sable River Estates subdivision residents and bringing them together with the local township public safety officer, county commissioner and Michigan Department of Natural Resources and Environment personnel. MSUE staff members were also available to the subdivision residents for guidance in their quest and assisted them in preparing, writing and implementing their plan. Phil made the initial contact and served as the liaison with them. Dennis served primarily in the administrative role. Mark Hansen is the MSUE State Firewise program director.

 The National Fire Protection Association’s Firewise Communities program is co-sponsored by the USDA Forest Service, the U.S. Department of the Interior and the National Association of State Foresters.

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