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Statewide MSU Extension and ABR Issue ID survey deadline extended

As of today, approximately two-thirds of the district focus group sessions identifying community needs and issues have taken place. Participation has been high and the preliminary feedback has been very positive. There are a few focus groups still scheduled for November, but most of the remaining sessions will take place in January.

Back in August, we asked assistance from all Michigan State University Extension staff to help promote our online Issue Identification (Issue ID) Survey, which we launched in September. As you know, the survey is designed to collect input from Michigan residents 18 years and older. Like the information collected through the district focus group sessions, this input will be used to shape future MSU Extension educational programming and MSU AgBioResearch research.

Earlier this month, we released multiple language versions of the survey. It is now currently available online not only in English but also in Spanish. In addition, it’s available in hard-copy form in English, Spanish and Arabic. Originally, the survey deadline was set at Nov. 15; however, we’ve decided to extend that deadline to Jan. 31, 2016, in part, to promote the multiple language versions but also to increase input from others throughout the state as well, making sure we collect data from a broad audience.

We know you’ve done your part, because responses from the survey are continuing to come in. However, we ask that you continue to promote the survey. Some ideas to further promote the survey follow:

 

  • Share on Listservs: Share information about the survey with Listservs and include it in your communication. Include the link to this MSU Extension article about the survey.
  • Share with partners and friends: Identify organizations that can help MSU Extension reach target audiences who might not already be receiving information from MSU Extension. Often, partner organizations and friends are happy to help push the survey to their contacts.
  • Share the link directly to the survey when appropriate: msue.edu/focus
  • Share through your email: Add this sentence to your Outlook signature and embed the link: Take the MSU Extension and AgBioResearch Survey to Sharpen Our Focus.
  • Share through social media: Look for messages you can share on the MSU Extension Facebook and Twitter Also, please encourage partner organizations to use their social media accounts to help spread the word about the survey.
  • Share with media contacts: While Agriculture and Natural Resources Communications is pushing out information about the survey to print, digital, radio and television media, you are encouraged to share with any personal media contacts. That extra push may result in more media placements.
  • Share the Issue ID handout provided on SharePoint: You can find it located in the Survey Promotional Materials folder by going to MSUE All Staff ‒ FEC Action Teams ‒ Issues Identification Team ‒ Survey Promotional Materials.

We’ll all look forward to seeing the results of our efforts!

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We need your help promoting the MSUE Issue ID Survey

We need assistance from all Michigan State University (MSU) Extension staff to help promote our online Issue Identification Survey scheduled to launch Sept. 14. The survey, which will remain open until Nov. 14, is designed to collect input from Michigan residents 18 years and older. This input will be used to shape future MSU Extension educational programming and MSU AgBioResearch research. This survey is not designed for staff to fill out, but you will have several opportunities to give input into the process including a chance to review the information collected from the survey participants in your work groups to shape future work plans. Now, however, we need everyone’s help to promote the survey.

Agriculture and Natural Resources (ANR) Communications will promote the survey online through the MSU Extension website on our homepage, on county pages, through digests and in general throughout our Web presence. ANR Communications will also seek press coverage and will look for other media opportunities to gain coverage for the survey. However, press releases distributed from local MSU Extension offices have a better chance of being printed in local newspapers. That’s why we need all MSU Extension staff to begin planning to distribute press releases to local print and broadcast media. Also, post information on locally controlled county Web pages and on social media such as Facebook and Twitter. In addition, promote the survey to program participants 18 years and older at meetings, events and programs; print the link on agendas and programs; and consider passing out business or index cards with the link information in the office, at meetings or during programs.

To assist in your promotion efforts, ANR Communications will produce templates for print, broadcast and social media that you can use to help promote the survey. These will be sent out to staff members in the coming weeks along with the Web address for the survey.

Unfortunately, youth under the age of 18 cannot fill out the survey due to regulations related to parental approval with online survey taking. However, MSU Extension does value youth input and district coordinators are encouraged to invite youth to the district focus group sessions. The Issue Identification Task Force will also be working with Dr. Julie Chapin and the Children and Youth Institute work teams to ensure youth are engaged in the work group and team portion of the process in early 2016.

We want good survey return rates! To produce a survey report for each county we need a viable sample, which means at least 30 surveys from that county. Of course, we want many more than 30 per county, but we need at least that for any one county. We ask educators and district coordinators to promote the survey in all the counties they serve. A survey report website has been created that will allow district coordinators and others to monitor the survey numbers and pull county specific reports after the minimum number of surveys are reached. Once the survey is closed, this survey report website will be open to staff as well.

In addition to your promoting the survey and creating awareness in the community, we’ve created incentives. People who complete the survey can register for a drawing to win one of three prizes: first prize ‒ two tickets to an MSU Men’s Basketball game; second prize ‒ a basket of Michigan products; and third prize ‒ a $75 gift certificate to www.shop.msu.edu.

Please do your part to help us make our Issue Identification Survey a success!

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