Tag Archives: Marian Reiter

MSU Extension Communications Team cleans house for ACE awards

Congratulations to our Michigan State University (MSU) Extension Communications Team! They will be given prestigious awards and recognition at the Association for Communication Excellence (ACE) Annual Conference coming up in June in Memphis, Tennessee. The ACE Critique and Awards program recognizes individuals and teams for excellence in communication and technology skills.

The MSU Extension Communications Team will receive three gold awards.

They will receive a gold award in the special reports category for their work on the MSU Extension and AgBioResearch Legislative Report, coordinated by Sean Corp. Others on the Legislative Report team who contributed to writing, designing and editing included Patricia Adams, James Dau, Katie Gervasi, Nichole Hersch, Cindy Hudson, Marian Reiter, Beth Stuever, Mindy Tape, Jamie Wilson and Holly Whetstone.

In addition, the team of Nichole Hersch, Beth Stuever, Mindy Tape and Jamie Wilson will receive the gold award in the issues management category for their work on Avian Influenza Epidemic: Managing Tough Issues Across Multiple Audiences. Others contributing to the avian influenza project include Patricia Adams, Alicia Burnell, Kraig Ehm, Leslie Johnson, Rebecca McKee, Samantha Proud and Marian Reiter. As a bonus, the project also won an Outstanding Professional Skill award, given to the entry that rises to the top of all the gold award winners.

Beth Stuever will receive the ACE Pioneer Award, which recognizes communicators who demonstrate exceptional leadership as well as technical skills, and make significant contributions to ACE during their first 10 years of ACE membership. Beth received the award for her service in many leadership positions contributing to the excellence of the profession, actively presenting at multiple conferences and engaging with ACE Learning Communities. Additionally, Beth supported colleagues and team members in their engagement with ACE and provided resources for them to participate at the annual conference.

The MSU Extension Communications Team is also highly engaged in the conference itself ‒ presenting three sessions. Mindy Tape and Jamie Wilson will partner with Iowa State’s Egg Industry Center to offer a session on avian influenza regarding stakeholders, timelines and actions. Beth will partner with her former supervisor, former MSU Agriculture and Natural Resources Communications director Ruth Borger (now the vice president of communications at the University of Florida Institute of Food and Agricultural Sciences) to present a session on time management. Mindy and Tom Cummins will present a session on keys to increasing productivity.

We are extremely proud of our MSU Extension Communications Team and and how the caliber of their work and the work of others involved is being recognized at a national level. Please join me in congratulating them on their awards.

Comments Off on MSU Extension Communications Team cleans house for ACE awards

Filed under Awards

MSU Extension staff member named CANR Staffer of the Month

Alicia Burnell, Michigan State University Extension Agriculture and Natural Resources (ANR) Communications graphic artist, has received the College of Agriculture and Natural Resources Staff Advisory Committee March 2015 Staffer of the Month award.

The award goes to a member of the CANR support staff who has done something special or noteworthy within his or her college or unit.

Two of her colleagues from ANR Communications nominated Alicia: graphic artist Marian Reiter and former communications manager Michelle Lavra. They recognized her for her design skills, as well as her quiet confidence that comes through to her clients and colleagues and leaves no doubt that she’ll get the job done.

Congratulations to Alicia and thanks to Michelle and Marian for nominating her.

Comments Off on MSU Extension staff member named CANR Staffer of the Month

Filed under Awards

Kudos and suggestions from the civil rights auditors

As you know, Michigan State University Extension recently took part in a U. S. Department of Agriculture civil rights audit. They occur once every four or five years. I’ve been involved in four of these – twice as a regional director and now twice as director of Extension – the last time was in 2004.

I’m very proud of the work we are doing to demographically reach target audiences. We are reaching the audiences in close demographic comparison in categories of race and gender. You may be surprised by some of the data. For example, of youth participants in the Children and Youth Institute, only 9 percent live on farms. This differs from the popular perception that 4-H only serves farm youth. The data shows that we meet people where the need is great with health and nutrition information as well as financial and money management.

The auditors were thrilled with the way we presented the data. I’d like to thank the many staff involved in helping to gather the data and put it into an understandable format. They include Nancy Axtell, Jessica Nakfour, Jean Schueller, Bruce Haas, Cheryl Peters, Olga Santiago, Kathy Raphael, Mary Wilson, Gloria Ellerhorst, Emily Proctor, Christi Sovis, Doug Brinklow, Michelle Lavra, Marian Reiter, Beth Stuever, Julie Chapin, Dave Ivan, Dawn Contreras, Paul Putnam, Jim Lucas, Pat Cudney, Kelley Hiemstra, Michael Krauch, Shari Spoelman, Don Lehman, Betty Blase, Deanna East, Joe Bixler, Marie Ruemenapp, Matt Shane and Ginger Hentz. Without your hard work for months in advance of this review, we could not have done it.

The auditors took all of that data and examined it. They also went out into the field to get more information from you. They were pleased with everyone’s availability to meet with the reviewers and with the helpfulness of the staff in giving them access to our information – as I am!

They combined the data and the information to give us feedback on a few things we can work on.

In working with people, we need to diversify our overall employment makeup throughout the organization as well as work to integrate and diversify membership within 4-H clubs and broaden the programming we’re doing with female farm operators. We need to expand our nutrition programming to include demonstrated outreach with other agencies.

Consistency is something that came up in several areas. We need to be consistent in demonstrating the work we do in each county through data, and train staff in the method for collecting that data. We need to update our race/ethnicity/gender data collection forms to include the recommended way to collect race and ethnicity data. We need to use the statement concerning accommodations consistently and ensure consistency with regard to civil rights training.

We need to ensure that brochures and other promotional pieces have pictorial displays of diverse populations. I know this is something that we’ve strived to do and we will continue to focus on it.

In addition, we need to revise our Civil Rights Plan and education to include the Genetic Information Nondiscrimination Act and the Americans with Disabilities Act as amended.

The auditors had many good things to say about our accomplishments. They praised our work with Tribal Communities as well as the work we’re doing with prisons. They believe that our work translating program documents and brochures and making them available in Spanish, Arabic and Braille is outstanding. They haven’t seen as much of that in other states. They believe we have great outreach through the Supplemental Nutrition Assistance Program – Education (SNAP-ED) and the Expanded Food and Nutrition Education Program (EFNEP). They believe we have strong nutrition programming at the grass roots level.

Please be sure to review the August 4 MSU Extension webinar to view the charts and graphs that we put together for the audit. Viewing them will help you get a better picture of where we stand in our efforts. We’ve worked hard to pull together a lot of information for the audit. This information is not just something that was used for the audits; we can also use this information in many other ways. View the webinar here: https://connect.msu.edu/p4bz0fut3rj/

Also, please keep checking back to the MSU Extension Civil Rights site for additional materials that will be added: http://od.msue.msu.edu/civil_rights_diversity_multiculturalism.

Once again, thank you, everyone, for all of your hard work in making the USDA audit a powerful learning experience for all of us!

Comments Off on Kudos and suggestions from the civil rights auditors

Filed under Uncategorized

Staff members give 4-H website new look

If you visited the Michigan 4-H Youth Development website lately, you were greeted with a colorful interface. If you’ve been to the site before, you’ll notice a change – a redesign of the graphics and styles. Although web features and content did not change, they’re enhanced by the redesign.

The Michigan 4-H home page before redesign

The Michigan 4-H home page before redesign

The new look and feel was a collaborative effort that began in August 2013 between Agriculture and Natural Resources (ANR) Technology Services and ANR Communications. At that time, the 4-H Web Team consisted of ANR Technology Services information technologist and manager of web services Dennis Bond, communications manager in ANR Communications Michelle Lavra, ANR Communications technical writer Mariah Montenegro and ANR Communications graphic artist Marian Reiter.

Besides redesigning the site, the 4-H Web Team completed the goal of realigning 4-H site content and Michigan State University Extension 4-H site content so that topic, program, event, news and resource information flow more consistently between sites.

ANR Technology Services provided the bulk of the work of designing and building the new look and feel. Pablo Contreras, then the ANR Technology Services web designer, worked on the design of the new 4-H website from August to October 2013, providing design revisions as needed. ANR Communications approved the design on Dec.13, 2013. Ken Villapando, an ANR Technology Services student employee, began implementing the new site on Jan. 10 and completed his work Feb. 3. Dennis provided functionality changes and oversight during this process, launching the new design on Feb. 7.

The new Michigan 4-H home page after redesign

The new Michigan 4-H home page after redesign

The 4-H Web Team currently includes Dennis, Marian and Mariah, and additionally Jamie Wilson and Beth Stuever, both communications managers in ANR Communications. Kayci Reava of ANR Technology Services became web designer in early January.

The 4-H Web Team meets weekly and is instrumental in the continued development of the website. Over the next few weeks, ANR Technology Services and the 4-H Web Team will continue to make changes to the design to ensure the highest possible quality.

Visit the site and get a look at the team’s hard work: http://4h.msue.msu.edu/

Comments Off on Staff members give 4-H website new look

Filed under 4-H

Designer’s work reflects 4-H magic

In a recent Spotlight, I featured 4-H Exploration Days and the fact that it’s been going on for 44 years. Every year, Michigan State University Extension 4-H Youth Development staff, led by senior program leader Judy Ratkos, put their heads together and think of a theme for the event. And every year since 1984, Marian Reiter, graphic artist in Agriculture and Natural Resources Communications, comes up with a design to go with that theme. Her design is used on the 4-H Exploration Days website, on the activity guide and on the T-shirts that participants, staff and volunteers wear to the event.

MSU ANR Communications graphic artist Marian Reiter in one of her 4-H Exploration Days T-shirt designs, poses in front of some of the many T-shirts she designed for the annual event.

Michigan State University Agriculture and Natural Resources Communications graphic artist Marian Reiter wearing one of her 4-H Exploration Days T-shirt designs, poses in front of some of the many T-shirts she designed for the annual event. Photo taken July 1, 2013, by Caitlin Weathers, MSU ANR Communications.

Marian said, “Every year, the T-shirt design goes through intense scrutiny by a review group of 4-H members, volunteers and staff and there are usually several versions before it’s approved. Of all the projects I work on, this one probably has the toughest design critique!”

The first 4-H Exploration Days T-shirt she created featured the theme “Prepare for Tomorrow.” This year’s theme was “Share the magic of 4-H!” Marian came up with a design that reflects that theme. The design appears on the cover of the 2013 4-H Exploration Days Activity Guide (click on the link to see the design) and on a black T-shirt that was quite popular with the attendees.

So next year, when you see more than 2,000 youth and adults on campus wearing 4-H Exploration Days T-shirts, think of Marian and her creative design expertise.

 

Comments Off on Designer’s work reflects 4-H magic

Filed under Accomplishments

One-year-old performs beyond expectations

Our new Michigan State University Extension website is one year old today! With your help, the site has done extremely well. The latest statistics taken April 15 reveal we’ve had 1.8 million pageviews on the site!

The website’s beginnings go back to fall 2010 when Dr. Wendy Powers, director of the Agriculture and Agribusiness Institute, challenged Agriculture and Natural Resources (ANR) Communications to build on the success of the CAT (Crop Advisory Team) Alerts that entomology specialist Joy Landis and her team had produced so successfully.

Joy; Dennis Bond, web administrator for ANR Technology Services; and communications manager Beth Stuever made quick work of creating and launching News for Ag in March 2011. Faculty and staff members shared their practical knowledge in Internet articles. The site gave farmers and others in agriculture access to the latest information and research.

Dr. Powers said, “Our intent was to demonstrate how this would work and the impact if might have. Fortunately, the site now reflects the breadth of MSUE by including all of the institutes.”

Eventually, educators and specialists from all four institutes lent their expertise and the MSU Extension website was born on April 18, 2012 – one year ago today.

You may recall that during Fall Extension Conference in October 2012, we hit the million mark for pageviews. The number of people who are engaging on our pages grows steadily. This last week produced some new high numbers. Our current lows are as big as the past highs! When we began this process, we considered 2,500 pageviews in a week an outstanding result. The highest day ever in News for Ag was in March 2012 with slightly more than 2,200 visits. The portal averaged about 6,000 visits PER YEAR. Now, we get more than twice that almost every day. In fact, in the last 30 days, more than 100,600 people have visited the site. Collectively, they have viewed 220,695 pages. And about 29,000 people come back to our site EVERY DAY.

To compare ourselves to other Extension services, Iowa State in the last 30 days had 587,402 pageviews, while we had 210,616. In a year’s time, we have grown to have almost half as many as they have. Keep in mind, they have a more mature site that includes ALL their events and all their 4-H information. We also have three times as many pageviews during the last 30 days as Kansas State Extension, and two-thirds as many as the Ohio State University Extension and as North Dakota State University Extension Service – all sites that have been around longer and are considered more mature than our site.

Extension specialist Cindy Straus worked hard on gathering these statistics and putting them into a format we could understand. Thanks, Cindy!

And really, the website is only part of the story. Articles that appear on the site are often picked up by traditional and digital media, thereby extending the value of every article written and helping us reach more people with pertinent education.

We’re making some great progress, partly because we have great content. However, we need more content to attract people to our website. Extension educators, reach out to faculty – whether they are Extension specialists or not – and offer them the opportunity to get more visibility for the work they are doing through MSU Extension website articles.

The MSU Extension web team includes Dennis, Sean Corp, Michelle Lavra, Laura Probyn, Marian Reiter, Cindy Straus and Beth Stuever.

A team of posters regularly upload or “post” articles that educators and specialists submit (hence, the term “poster”).

Beth said, “The posters are our front lines in working with educators and specialists to ensure high-quality, timely information is added daily.”

These posters include Mindy Maxwell Pratt (poster team coordinator), Sean Corp, Sandra Ennes, Mallory Fournier (under the supervision of Joy) and Katie Gervasi.

Thanks to all of these staff members and to all of you who are writing the articles and lending your expertise to the site. You’re making our numbers go up! You’re bringing a lot of attention to our programs that we wouldn’t have been getting without the new website.

Watch this week’s webinar at https://connect.msu.edu/p14evbgs7ij (at 50:39) to find out more.

Comments Off on One-year-old performs beyond expectations

Filed under MSUE News