Tag Archives: mary wilson

Honoring our Master Gardener volunteers

On Friday, June 17, Michigan State University Extension hosted a dinner in Grand Rapids to honor 344 Extension Master Gardener Program volunteers from 31 counties with over 1,000 volunteer hours of service. MSU Extension also created a gold Extension Master Gardener name badge for each volunteer to show our appreciation for his or her service.

“These volunteers are the heart of the Master Gardener Program in Michigan,” said Mary Wilson, state coordinator and MSU Extension educator. “Their contribution to improving the lives of others and Michigan communities through horticulture is simply astounding.”

When you combine all the service hours from these individuals, it totals 17,333 weeks or 333 years of service. What an outstanding contribution to the people in our state! Thank you to our Master Gardener volunteers for your work with MSU Extension to serve Michigan residents.

I encourage us all to take a moment to reach out to a volunteer that you know and send them a quick thank-you note.

Comments Off on Honoring our Master Gardener volunteers

Filed under master gardener, Uncategorized

Michigan State Fair a huge success for Extension and the CANR

By Patrick Cudney

Many of our colleagues spent this Labor Day Weekend, Sept. 4‒7, at the Michigan State Fair at the Suburban Collection Showplace in Novi.

We can all be proud of the work being done to enhance the Michigan State University Extension presence in southeastern Michigan. More than 112,000 visitors attended the fair this year, so the event created the opportunity to build awareness of our programs to a huge audience. The College of Agriculture and Natural Resources was fully engaged with us in the marketing effort.

Julie Chapin, Children and Youth Institute director, and I attended a VIP pre-opening event, which gave us a firsthand look at our giant 60-foot by 40-foot exhibit space that was free to MSU Extension. Credit for obtaining the free space goes to Debra (“Debbie”) Morgan, MSU Extension 4-H program coordinator, who has been coordinating a 4-H presence at other expos at the Suburban Collection Showplace since 2005. This is the first year we’ve had a coordinated presence from all of Extension. Debbie helped us to build on the base that she created through her previous work at the fair.

Michigan State University Extension staff contributed to the success of the Michigan State Fair that took place Sept. 4‒7, at the Suburban Collection Showplace in Novi, Mich

Michigan State University Extension staff contributed to the success of the Michigan State Fair that took place Sept. 4‒7, at the Suburban Collection Showplace in Novi, Mich:
Front row (left to right): Fran Adelaja, MSU Extension specialist; Debra Morgan, MSU Extension 4-H program coordinator – Oakland County; Margaret Stockert, MSU Extension 4-H support – Oakland County; Glenda Weiss, MSU Extension 4-H program coordinator – Wayne County
Back row: Patrick Cudney, MSU Extension associate director; Julie Chapin, MSU Extension Children and Youth Institute director; Alan Jaros, MSU Tollgate Education Center and Farm director; Karen Craig, MSU Tollgate Conference Center coordinator; Jason Scott, MSUE 4-H program coordinator – Oakland County; Jake DeDecker, MSU Extension children and youth associate state leader; Mary Blumka, 4-H program coordinator- Oakland County.
Photo credit: Lou Waldock, Waldock Tree Farm

Debbie said, “In 2014, I was invited to the press conference where Oakland County and District 11 were offered space at the 2014 Michigan State Fair. When I was invited in 2015, I asked if we could have a larger space to include all of MSU Extension and they said ‘absolutely – what do you need?’ It is a win-win situation and the folks with the Michigan State Fair and Suburban Collection Showplace have been super accommodating and so easy to work with. I believe we have created a mutually beneficial relationship and a great opportunity to showcase all the services MSU Extension has to offer to the public.”

She added that when Extension educator Alan Jaros, who is director of the MSU Tollgate Education Center and Farm just miles down the road from the Suburban Collection Showcase, attended the press conference with her this year, she knew then we were going to do something bigger and better this year.

Tollgate is Extension’s 160-acre learning laboratory visited annually by 12,000 people who explore food systems, agriculture and horticulture, and experience a greater connection to our natural resources.

“With Tollgate’s strong roots in Novi and the surrounding area, our partners and the local community have come to expect high-quality, unbiased, research-based and interactive educational opportunities from MSU Extension. When we were approached to have a stronger presence at the fair, it was an obvious chance to build a greater awareness of MSU Extension’s impact beyond Tollgate,” said Alan.

The fair provides the perfect opportunity for our 4-H youth to showcase their projects and apply for the scholarships offered to youth exhibitors. In fact, this year scholarships totaled $40,000.

It would be impossible to list everyone involved in our success. The following people were involved in coordinating the event. Besides Alan and Debbie, they included Fran Adelaja, Megghan Honke, Betsy Braid, Mindy Tape, Jake DeDecker, Kristine Hahn, Kristi Evans and Mary Wilson.

Others contributing to the event’s success included Beth Stuever, Kittie Butcher, Carol Lenchek, Mary Gerstenberger, Margaret Stockert, Glenda Weiss, Karen Craig, Jason Scott, Ed Scott and Mary Blumka.

In addition, approximately 80 staff and volunteers signed up to help set up, tear down and work the booth throughout the weekend. It really was a team effort!

Patrick Cudney, MSU Extension associate director, tests his skill at hoverball archery

Patrick Cudney, MSU Extension associate director, tests his skill at hoverball archery as Julie Chapin, MSU Extension Children and Youth Institute director, looks on at the Michigan State Fair that took place Sept. 4‒7, at the Suburban Collection Showplace in Novi, Mich.
Photo credit: Debra Morgan.

The large space was well utilized by each institute. The Children and Youth Institute supplied hands-on activities including crafts, hoverball archery (yep, I tried it, it’s fun), the 4-H Commodity Carnival interactive game, Legos, an early childhood sensory table and the 4-H Life Skills Wheel. 4-H Tech Wizards provided Rockets to the Rescue. The Agriculture and Agribusiness Institute Master Gardeners presented Smart Gardening daily, and the Health and Nutrition Institute provided information and a nutrition and health wheel game. Greening Michigan staffed a resource table with information on foreclosure counseling, Sea Grant and the Michigan Fresh program.

I appreciate all of your efforts in moving our organization visibility forward. This is an excellent example of how MSU Extension can improve our engagement and understanding of the work we do in fulfilling our mission. Strategic connections at the finest!

Comments Off on Michigan State Fair a huge success for Extension and the CANR

Filed under fair

Smart Gardening may be coming to a garden show near you

It may not feel like it with the months of freezing temperatures we’ve been experiencing in Michigan, but spring is coming soon! If you’re going to be starting a garden, you may be interested to hear about the Smart Gardening initiative, which started in 2013 and will continue to promote science-based gardening, environmental awareness and sustainability to home gardeners across the state.

The Smart Gardening initiative began when the consumer horticulture team realized that home gardeners were missing some simple but extremely helpful advice. The team worked with communicators Joy Landis and Mallory Fournier to develop resources for repetitive, consistent use of a small number of concise messages. They labeled messages they developed as Smart Lawns, Smart Plants and Smart Soils. The team includes Rebecca Finneran, Rebecca Krans, Mary Wilson, Gretchen Voyle, Mary Gerstenberger, Karen Burke, Carol Lenchek, Bob Bricault, Diane Brown-Rytlewski, Elise Carolan, Linda Whitlock and Hal Hudson.

The Smart Gardening concepts are used in multiple ways across the Gardening in Michigan website, as well as other media sources, but the key to launching these messages is promoting them at booths at gardening shows across the state. The consumer horticulture team recruits Master Gardeners to work in the exhibit displays. The Master Gardeners engage people strolling by, share the messages and collect demographics and topics of interest from anyone viewing the display. Other educational opportunities are also presented by experts. Michigan State University (MSU) Extension news articles regularly feature the smart messages as well.

This year, Smart Gardening will be featured at four shows during the pre-garden season. All of you are encouraged to attend and invite gardening enthusiasts to learn more about the Smart Gardening principles. The upcoming shows include:

Cottage & Lakefront Living Show – Detroit
Suburban Collection Showplace
46100 Grand River Ave.
Novi, MI 48347
Feb. 26 ‒ March 1

West Michigan Home and Garden Show
Devos PlaceSmart Gardening Show
303 Monroe Ave NW
Grand Rapids, MI 49503
March 5 ‒ 8

Lansing Home & Garden Show
MSU Pavilion
4301 Farm Lane and Mt. Hope
East Lansing, MI 48823
March 19 – 22

Garden Extravaganza Gardening Conference
Northern Michigan University UP Campus
1401 Presque Isle Ave
Marquette, MI 49855
April 11

Smart Gardening events have reached a diverse audience by interacting with rural and urban audiences through events across the state; these public events drew people from more than 50 of Michigan’s 83 counties and two surrounding states. In addition, we’ve seen increased use of MSU Extension resources such as the Gardening in Michigan website and MSU soil test kits since the implementation of this program. Great work from the consumer horticulture team!

Comments Off on Smart Gardening may be coming to a garden show near you

Filed under Gardening

Kudos and suggestions from the civil rights auditors

As you know, Michigan State University Extension recently took part in a U. S. Department of Agriculture civil rights audit. They occur once every four or five years. I’ve been involved in four of these – twice as a regional director and now twice as director of Extension – the last time was in 2004.

I’m very proud of the work we are doing to demographically reach target audiences. We are reaching the audiences in close demographic comparison in categories of race and gender. You may be surprised by some of the data. For example, of youth participants in the Children and Youth Institute, only 9 percent live on farms. This differs from the popular perception that 4-H only serves farm youth. The data shows that we meet people where the need is great with health and nutrition information as well as financial and money management.

The auditors were thrilled with the way we presented the data. I’d like to thank the many staff involved in helping to gather the data and put it into an understandable format. They include Nancy Axtell, Jessica Nakfour, Jean Schueller, Bruce Haas, Cheryl Peters, Olga Santiago, Kathy Raphael, Mary Wilson, Gloria Ellerhorst, Emily Proctor, Christi Sovis, Doug Brinklow, Michelle Lavra, Marian Reiter, Beth Stuever, Julie Chapin, Dave Ivan, Dawn Contreras, Paul Putnam, Jim Lucas, Pat Cudney, Kelley Hiemstra, Michael Krauch, Shari Spoelman, Don Lehman, Betty Blase, Deanna East, Joe Bixler, Marie Ruemenapp, Matt Shane and Ginger Hentz. Without your hard work for months in advance of this review, we could not have done it.

The auditors took all of that data and examined it. They also went out into the field to get more information from you. They were pleased with everyone’s availability to meet with the reviewers and with the helpfulness of the staff in giving them access to our information – as I am!

They combined the data and the information to give us feedback on a few things we can work on.

In working with people, we need to diversify our overall employment makeup throughout the organization as well as work to integrate and diversify membership within 4-H clubs and broaden the programming we’re doing with female farm operators. We need to expand our nutrition programming to include demonstrated outreach with other agencies.

Consistency is something that came up in several areas. We need to be consistent in demonstrating the work we do in each county through data, and train staff in the method for collecting that data. We need to update our race/ethnicity/gender data collection forms to include the recommended way to collect race and ethnicity data. We need to use the statement concerning accommodations consistently and ensure consistency with regard to civil rights training.

We need to ensure that brochures and other promotional pieces have pictorial displays of diverse populations. I know this is something that we’ve strived to do and we will continue to focus on it.

In addition, we need to revise our Civil Rights Plan and education to include the Genetic Information Nondiscrimination Act and the Americans with Disabilities Act as amended.

The auditors had many good things to say about our accomplishments. They praised our work with Tribal Communities as well as the work we’re doing with prisons. They believe that our work translating program documents and brochures and making them available in Spanish, Arabic and Braille is outstanding. They haven’t seen as much of that in other states. They believe we have great outreach through the Supplemental Nutrition Assistance Program – Education (SNAP-ED) and the Expanded Food and Nutrition Education Program (EFNEP). They believe we have strong nutrition programming at the grass roots level.

Please be sure to review the August 4 MSU Extension webinar to view the charts and graphs that we put together for the audit. Viewing them will help you get a better picture of where we stand in our efforts. We’ve worked hard to pull together a lot of information for the audit. This information is not just something that was used for the audits; we can also use this information in many other ways. View the webinar here: https://connect.msu.edu/p4bz0fut3rj/

Also, please keep checking back to the MSU Extension Civil Rights site for additional materials that will be added: http://od.msue.msu.edu/civil_rights_diversity_multiculturalism.

Once again, thank you, everyone, for all of your hard work in making the USDA audit a powerful learning experience for all of us!

Comments Off on Kudos and suggestions from the civil rights auditors

Filed under Uncategorized

Teams work together to attain ACE awards, present at conference

Many of our Michigan State University Extension colleagues will attend the Association of Communication Excellence (ACE) Conference in Portland, Oregon, June 24-27. And once again, many will be presented with ACE awards they have received.

A team from Agriculture and Natural Resources (ANR) Communications and ANR Technology Services received a silver award in the website category for our own MSU Extension website. Winners include Dennis Bond, Sean Corp, Michelle Lavra and Beth Stuever.

A silver award for a marketing communications campaign went to a team who worked together on the Smart Gardening Initiative. The team included Joy Landis, Mallory Fournier, Rebecca Finneran and Mary Wilson. The recipients developed a process for the Consumer Horticulture team to market Smart Gardening advice and expertise to reach a large number of Michigan gardeners. Additional staff who lend their expertise, time and effort to Smart Gardening include MSU Extension educators Bob Bricault, Diane Brown, Hal Hudson, Rebecca Krans and Gretchen Voyle. Entomology Professor Dave Smitley has also helped build the basis for the initiative.

A bronze award for a marketing communications campaign with a budget of $1,000 or more went to the team of Sean Corp, Katie Gervasi, Mariah Montenegro, Mindy Pratt, Paula Sheynerman and Beth Stuever, all of ANR Communications. The team won for “Extending the Reach of Michigan State University Extension.”

Congratulations to all winners!

In addition, a team from ANR Communications will be presenting at the conference. Sean Corp, Katie Gervasi, Mindy Pratt, Paula Sheynerman and Beth Stuever will present “Promoting Extension: They Come for the News: They Stay for the Programming” Wednesday, June 25 at 4:15 p.m.

Also, the Smart Gardening team of Joy Landis, Mallory Fournier, Rebecca Finneran and Mary Wilson will present “How a Message Campaign Produced a Team to Deliver Smart Gardening to a Smart Audience” Wednesday, June 25 at 11 a.m.

Comments Off on Teams work together to attain ACE awards, present at conference

Filed under Awards

Simple but smart

Many people tend their gardens and care for their lawns but not everyone knows how to approach these tasks in an environmentally friendly fashion that can save money. Michigan State University Extension educators and specialists are doing their part to make sure that folks become knowledgeable about earth-friendly, research-based lawn-care and gardening techniques through the Smart Gardening initiative.

MSU Extension Master Gardener volunteer Judy Workman (right) of Oakland County helps a client

MSU Extension Master Gardener volunteer Judy Workman (right) of Oakland County helps a client learn about using native plants in the landscape at the Cottage and Lakefront Living Show in Novi on February, 21, 2013. (Photo: Rebecca Finneran)

According to Extension educator Rebecca Finneran, it all started when MSU professor of entomology David Smitley said to her, “Rebecca, the commercial green industry folks are doing a great job of implementing MSUE research to help be better stewards of the environment but not homeowners ‒ why not?”

Rebecca realized that the message needed to be reinforced with home gardeners. Rebecca and the consumer horticulture team members’ desire to reach home gardeners about getting smart about the environment launched the Smart Gardening initiative. Throughout this campaign, the message of smart gardening comes across in everything they do.

Besides Rebecca and Dr. Smitley, other members of the Smart Gardening team include Bob Bricault, Mallory Fournier, Mary Gerstenberger, Gary Heilig (retired), Hal Hudson, Joy Landis, Carol Lenchek, Beth Stuever, Gretchen Voyle, Linda Whitlock and Mary Wilson.

The team’s directed outreach focuses on three simple messages: smart soils, smart lawns and smart plants. That’s it. Simple but smart.

The smart gardening team along with Master Gardener volunteers got out their smart messages to the public at Ag Expo and at home and garden shows in Novi and Grand Rapids that reached approximately 45,000 people. The educators delivered 16 mini-seminars at the two shows.

MSU Extension horticulture educator Mary Wilson (left) shares gardening expertise

MSU Extension horticulture educator Mary Wilson (left) shares gardening expertise Feb. 21, 2013, at the Cottage and Lakefront Living Show in Novi, Mich. This was just one of a series of 16 Smart Gardening lectures provided by MSU Extension staffers at two public shows in winter 2013. (Photo: Rebecca Finneran)

The Gardening in Michigan website redesign produced the Smart Gardening website where folks could not only access fact sheets and watch videos, but also leave their live questions in an “Ask an Expert” box. The team distributes electronic fact sheets across the state to all of the district coordinators who in turn give them to local leaders such as county commissioners who place them in e-newsletters.

The team and volunteers have had thousands of discussions with clients and have distributed nearly 32,000 Smart Gardening tip sheets. They’ve continuously reinforced the smart gardening message through public outreach, conferences, classes, seminars, media work, websites and day-to-day discussions. And of course, it’s all research-based.

Going forward, the team is collaborating with the Ohio State University Extension to pool resources to create an even stronger impact.

A Smart Gardening Conference will take place Sept. 14 in Marquette. Read more here.

The Smart Gardening initiative connects people to the tools they need to care for their lawns and gardens while protecting the earth and saving money as well.

MSU Extension Master Gardener volunteer Linda Dodge of Kent County directs a client

MSU Extension Master Gardener volunteer Linda Dodge of Kent County directs a client to learn more about reducing the use of phosphorous in her lawn March 1, 2013, at the West Michigan Home and Garden Show in Grand Rapids. (Photo: Rebecca Finneran)

 

Comments Off on Simple but smart

Filed under Gardening

ANR Communications projects receive ACE awards

Two projects from Agriculture and Natural Resources (ANR) Communications recently received Association for Communications Excellence (ACE) awards. The ACE Critique and Awards (C&A) program recognizes individuals and teams for excellence in communication and technology skills.

The Michigan State University 4-H Revolution of Responsibility campaign earned a silver award in the category for a marketing communications campaign with a budget of $1,000 or above.

National 4-H launched its Revolution of Responsibility campaign in late 2010 and early 2011. Michigan was one of the first states to adopt the campaign and use it as part of an event in early 2011. Since then, Michigan 4-H has expanded on its use of the Revolution of Responsibility theme, specifically to inform decision-makers at the local, county and state levels of the importance of 4-H programming.

A team in ANR Communications worked together to produce an award-winning campaign.

Communications manager Michelle Lavra developed the overall strategy, came up with the original tone of execution for Michigan’s version of the Revolution of Responsibility campaign, wrote the copy and designed the original fliers, posters and banners, provided photography, sought out stories, wrote video scripts, conducted interviews for videos and wrote some of the print stories.

Technical writer Katie Gervasi wrote print stories; worked on story fliers, marketing fliers and posters; posted Web content and social media; provided photography; handled development, design and production of promotional items; and handled all of the logistics for banner orders, printing and distribution.

Natasha Berryman, a former writer for ANR Communications now an AgBioResearch communications manager, wrote print stories, designed and populated story fliers, posted Web content and social media, and provided photography.

Multimedia production team leader Steve Evans was the producer and videographer for all three videos. He also wrote scripts, did all of the video editing and posted the videos to our YouTube site.

Roses for the Home: Growing Roses in the Midwest (E3157), a revision of Roses for the Home, won a bronze award for a one- to full-color popular publication.

ANR Communications graphic designer Alicia Burnell designed the rose bulletin and Patty Adams edited it.

Mary Wilson, MSU Extension horticulture educator, acted as project coordinator on the effort. Rose expert and MSU Extension Advanced Master Gardener Nancy L. Lindley wrote the bulletin.

Mary; Dr. Bridget Behe, MSU professor of horticulture; Janet Byrne, MSU plant pathology specialist; and Dr. David Smitley, MSU professor of entomology; lent their expertise as reviewers.

Read more about the publication in this June 2012 Spotlight article.

Congratulations on these two award-winning projects!

Comments Off on ANR Communications projects receive ACE awards

Filed under Awards