Tag Archives: national extension conference on volunteerism

Follow these tips to promote your ‘baby’: Part 3

The last two Spotlights offered real-life examples of how some of our Michigan State University Extension colleagues have successfully marketed their curriculum resulting in at least moderate increases in sales of the product in the MSU Extension Bookstore. Today, I’d like to offer my final example.

Extension program leaders Janet Olsen and Karen Pace wrote Be SAFE: Safe, Affirming and Fair Environments (HNI101). The curriculum is designed to help young people aged 11 to 14 and adults work in partnership to create environments that are physically and emotionally safe.

The curriculum has sold well in the MSU Extension Bookstore with 70 percent of sales coming from outside Michigan.

Janet said, “Karen and I have been quite intentional about our marketing efforts, and we think that there are multiple aspects of our overall program development and marketing that have contributed to good sales.”BeSafe-Cover-BookstoreThumb

For starters, the two did not just develop the curriculum because the subject interested them. They created it when seeing a need for research-based bullying prevention education within out-of-school time settings. As they created the curriculum, they paid particular attention to research from CASEL (Collaborative for Academic, Social and Emotional Learning), which stressed that effective after-school programs that promote social and emotional learning are sequenced, active, focused and explicit (which also spells SAFE). Making connections between the Be SAFE curriculum design and the findings from CASEL has been an important aspect of marketing the value of the material.

Early in the process, they focused on cross-institute partnerships and capacity-building. Although the Be SAFE initiative was developed within the Health and Nutrition Institute Social and Emotional Work Team, they began building connections with staff in the Children and Youth Institute. As soon as the curriculum came off the presses in January 2013, they offered workshops to build the capacity of staff to address issues of bullying within their communities and to use and market the curriculum as a tool for addressing these issues. They also developed flyers designed to make local marketing easy to carry out. They currently offer mini-grants staff can use to help program sites put the curriculum to work.

They’ve promoted Be SAFE at a wide variety of youth- and health-related conferences across Michigan and the country. Some of these have been Extension-related (such as the National Extension Conference on Volunteerism and the Priester National Extension Health Conference), and many have been through external groups and organizations (such as Girl Scouts, the Michigan AfterSchool Association and the Childhood Trauma Practitioner’s Assembly). They always provide participants with copies of the curriculum flyer, as well as flyers for additional Be SAFE educational workshops. They always make sure they tell people to download a free PDF of the introduction to the Be SAFE curriculum from the MSU Extension Bookstore site. They also stress that the curriculum is available in multiple formats (print, flash drive and CD-ROM).

They’ve offered webinars about bullying topics “bookended” by information about Be SAFE. They’ve marketed these webinars through the local and statewide networks of MSU Extension staff members, as well as through the eXtension website and national Extension youth- and health-related Listservs. The recordings of the webinars are available for purchase through the MSU Extension Bookstore.

They use MSU Extension news articles as a marketing tool. As they write news articles about bullying and related issues, they often include a final paragraph that connects with the Be SAFE initiative and that highlights the curriculum. For example, a recent article about cyberbullying included three pertinent links: the Be SAFE program web page, the Be SAFE curriculum page in the MSU Extension Bookstore and the Events registration site for a recent webinar about cyberbullying.

They offer continuing education units for their workshops, which helps them reach broader audiences. They have worked with the Michigan Social Work Continuing Education Collaborative to have the Be SAFE-related workshops approved for continuing education hours. This has allowed them to have their approved workshops listed on the collaborative’s website, which is accessed by large numbers of social workers who need ongoing education hours for their licensing requirements.

Karen and Janet worked to get Be SAFE included in a nationally sold publication produced by the National 4-H Council titled A Guide to Bullying Prevention Programs. It talks about Be SAFE as an important resource to address issues of bullying.

As you can see from all three examples I’ve talked about, trying a variety of marketing methods can lead to successful sales of your product. Find some that work for you.

Comments Off on Follow these tips to promote your ‘baby’: Part 3

Filed under curriculum

Follow these tips to promote your ‘baby’: Part 2

Last week, I gave you a real-life example of how some of our Michigan State University Extension colleagues have successfully marketed their curriculum resulting in at least moderate increases in sales of the product in the MSU Extension Bookstore. Today, I’d like to offer another example.ReadyToGo-Thumbnail

Ready to Go: Mentor Training Toolkit (4H1642PDF) assists youth mentoring programs in the training of new and existing mentors and other youth-serving organizations in training volunteers working with young people. Nearly 88 percent of sales of the curriculum came from outside Michigan. MSU Extension 4-H senior mentoring specialist Lisa Bottomley, the project’s director, attributes national interest to the multiple presentations presented by MSU Extension staff members at national conferences. These included the National Association of Extension 4-H Agents conference in Orlando, Fla., the National Mentoring Summit in Washington, D.C., the National Extension Conference on Volunteerism in Frankenmuth, Mich., and the Galaxy IV Conference in Pittsburgh, Pa. In addition, staff members did a workshop at the 4-H National Mentoring Program grantee training. This year, Lisa will present a workshop and promote curriculum at a table at the training in January. Two out of the five hours she spends training will be on the curriculum. She and associate program leader Molly Frendo will also present two sessions on the curriculum at the National Mentoring Summit again this January.

Lisa found that articles she wrote for the MSU Extension website has drawn in interested customers. Articles such as “Why Boundary Setting Matters in Mentor-mentee Relationships,” contain Lisa’s contact information, encouraging readers to contact her for additional information or mentor training materials.

Some even have obtained permission to adapt some of the sections to their curriculum. The Canadian Association of Family Resource Programs (FRP Canada) adapted material from Ready to Go for their twin Peer Mentoring guides, one for family support practitioners and one for family support volunteers. (See the section on boundaries in each guide.)

Next week, I’ll tell you about another curriculum and how two of our colleagues marketed it.

Comments Off on Follow these tips to promote your ‘baby’: Part 2

Filed under curriculum

Extension staff member wins national technology award

Many of our Michigan State University Extension staff members are busy earning advanced degrees while continuing to work full-time for our organization. MSU Extension 4-H associate program leader Molly Frendo has not only been pursuing a Ph.D. in educational psychology and educational technology (EPET) at the MSU College of Education, she has also won a national award while balancing both worlds. Molly has been selected to receive the National University Technology Network (NUTN) 2013 Student Recognition Award.

NUTN is a consortium of higher education institutions that provides a networking and professional development arena for the advancement of teaching and learning. The NUTN Student Recognition Award recognizes students whose use of distance learning has been both exemplary and impactful in providing opportunities for personal and professional advancement. Molly received the award because of her use of technology in contributing to her work and in advancing her own goals personally.

MSU faculty members Punya Mishra and Leigh Graves Wolf nominated Molly for the award, which she’ll receive Sept. 17 in Albuquerque, N.M., at Network 2013, the NUTN annual conference.

Molly has been at the forefront of advancing technology in Extension, lending her expertise in the area of volunteer management and administration.

She helped create a virtual community of AmeriCorps volunteers through Moodle. She’s led and co-led a variety of workshops on technology on topics such as creating effective and engaging webinars, facilitating effective conference calls and using social networking in a professional manner. More recently, the topics have included using virtual communities to support volunteer retention and using technology to build capacity in volunteer administration. Additionally, she was the closing keynote speaker for the 2013 National Extension Conference on Volunteerism, where the title of her speech was “Finding your Sense of Adventure: Technology and the 21st Century Volunteer.”

In addition, she used MSUE-developed curriculum to teach Grand Valley State University undergraduate social work students about setting appropriate boundaries on- and offline. She was a project manager for the recently published 4-H mentoring curriculum Ready to Go: Mentor Training Toolkit. She also helped launch 4-H Tech Wizards in Michigan.

Active in eXtension, she’s co-facilitated online professional development on both the Learn and Campus sides of the Internet-based collaborative environment. She co-leads the eXtension Community of Practice focused on volunteer administration. She serves on the 2014 National eXtension conference committee, the MSUE I-Team (eXtension Institutional Team) committee and the I-Team website committee. She received an I-Team award last year at Fall Extension Conference for use of technology in programming.

Molly said, “My work here in Extension never was really meant to focus on technology (which is kind of the funny thing!), but I got started in the area of technology through running the AmeriCorps program and using Moodle to do an online community there. It was so successful that we thought about the ways that it could be helpful in other 4-H volunteer environments. In doing this work, we’ve been able to envision the role that technology can and should play on a wider level within the Cooperative Extension Service. There’s a lot of potential for us to innovate how we serve the public and partner together across the country – but the skill set to do that effectively is a new one and we’re working on equipping everyone to do it well. I’ve really enjoyed my work in this area; it’s what prompted me to begin my Ph.D. in this area to be more prepared to serve Extension on a broad level.”

Congratulations, Molly! And thanks for sharing your innovative spirit with MSUE!

Read more here: http://edwp.educ.msu.edu/news/2013/phd-student-wins-national-recognition/

Comments Off on Extension staff member wins national technology award

Filed under Awards

MSU Extension poised to share expertise on volunteerism on national level

Michigan State University Extension is leading the way in volunteerism. First off, we’ve been awarded the opportunity to put on the National Extension Conference on Volunteerism (NECV). The conference will take place May 20-23, 2013, at the Bavarian Inn Lodge and Conference Center in Frankenmuth, Mich. We’re expecting 175 to 200 participants from throughout the country to attend.

The NECV presents an opportunity for sharing and learning the latest research and trends in volunteerism, gaining innovative ideas for reaching new volunteers, investigating the best practices for developing and retaining current volunteers, and strengthening volunteer management efforts. Conference participants will gather tools and skills through interactive sessions and networking with colleagues and will develop plans to utilize new resources in their home state programs. Members of the MSUE Volunteer Management Systems Team will be actively involved in the scholarly presentations and learning as well as the logistics of the conference.

That’s not all of the good news regarding MSU Extension’s role in volunteerism. MSU Extension submitted a proposal to create a new eXtension Community of Practice (CoP) focused on volunteerism. We’ve recently received word that the proposal was selected. The carefully designed and implemented needs assessment was core to the success of the proposal. This reinforces the importance of that step in development of a logic model and program plan.

Molly Frendo, MSU Extension associate program leader, will co-lead the project with Jana Ferris, Washington State University Extension educator. Julie Chapin, director of the Children and Youth Institute, will act as administrative advisor, and Doug Brahee, Extension specialist, will lead the Content Development Team. Specialists and educators from other universities and the USDA will also be part of the leadership team.

As you know, we’ve been actively involved in eXtension since its inception, and I’m confident the resources and leadership we contribute to this new CoP will be a large part of its success. The CoP will build the skills of staff and experienced volunteers, foster collaboration and build scholarship in the area of volunteer administration. Volunteer managers will benefit from an online environment where they can find high-quality professional development tools, templates and resources that are research and evidenced based. And on top of that, they’ll belong to a community of peers through eXtension.

Molly said, “MSUE has such great work going on in the area of volunteerism, which makes them perfect for getting involved in this excellent scholarship opportunity. We’ll be doing a big push at NECV to recruit staff from around the country to participate in the CoP, and I can’t wait to show everyone why MSUE is leading the way in this field!”

Comments Off on MSU Extension poised to share expertise on volunteerism on national level

Filed under Volunteerism