Tag Archives: paula sheynerman

Videos tell our story

One of the things that I’ve been impressed with in coming back is the astounding jump Michigan State University Extension has made in technology. Facebook and YouTube are now included in the many methods we use to promote Extension and to do our job of educating.

During Extension’s centennial year, Agriculture and Natural Resources (ANR) Communications is producing videos that highlight the individual stories of people who have a unique story to tell about Extension. (Dr. Coon mentioned this in a previous blog “What Does MSU Extension Mean to You?” in which he gave the link to the testimonial of MSU student Danielle Bott.)

In case you missed them, three new videos are up. In one video, Doug Lewis,a Washtenaw County 4-H volunteer, talks about the impact Michigan 4-H Youth Development has on our youth. I watched this one over the weekend, and my heart was literally pounding with emotion!

In addition, listen to MSU Extension nutrition and food safety educator Joyce McGarry, talk about the importance Extension had throughout her life, culminating in her becoming an Extension staff member.

And finally, Rep. Roger Victory: when he isn’t representing the 88th District in Michigan’s House of Representatives, he runs Victory Farms in Ottawa County. With the guidance of MSU Extension agents, he started his farm at a very young age, and has since then worked with MSU Extension to facilitate the guidance of other farmers to keep our farm economy thriving.

Watch all four videos by going to the MSU Extension YouTube page.

Check Facebook and YouTube for additional videos as well as the latest information from Extension.

Thanks to ANR Communications social media manager Paula Sheynerman for producing the videos as well as her colleagues Jamie Wilson and Dave Ellis who assisted.

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Teams work together to attain ACE awards, present at conference

Many of our Michigan State University Extension colleagues will attend the Association of Communication Excellence (ACE) Conference in Portland, Oregon, June 24-27. And once again, many will be presented with ACE awards they have received.

A team from Agriculture and Natural Resources (ANR) Communications and ANR Technology Services received a silver award in the website category for our own MSU Extension website. Winners include Dennis Bond, Sean Corp, Michelle Lavra and Beth Stuever.

A silver award for a marketing communications campaign went to a team who worked together on the Smart Gardening Initiative. The team included Joy Landis, Mallory Fournier, Rebecca Finneran and Mary Wilson. The recipients developed a process for the Consumer Horticulture team to market Smart Gardening advice and expertise to reach a large number of Michigan gardeners. Additional staff who lend their expertise, time and effort to Smart Gardening include MSU Extension educators Bob Bricault, Diane Brown, Hal Hudson, Rebecca Krans and Gretchen Voyle. Entomology Professor Dave Smitley has also helped build the basis for the initiative.

A bronze award for a marketing communications campaign with a budget of $1,000 or more went to the team of Sean Corp, Katie Gervasi, Mariah Montenegro, Mindy Pratt, Paula Sheynerman and Beth Stuever, all of ANR Communications. The team won for “Extending the Reach of Michigan State University Extension.”

Congratulations to all winners!

In addition, a team from ANR Communications will be presenting at the conference. Sean Corp, Katie Gervasi, Mindy Pratt, Paula Sheynerman and Beth Stuever will present “Promoting Extension: They Come for the News: They Stay for the Programming” Wednesday, June 25 at 4:15 p.m.

Also, the Smart Gardening team of Joy Landis, Mallory Fournier, Rebecca Finneran and Mary Wilson will present “How a Message Campaign Produced a Team to Deliver Smart Gardening to a Smart Audience” Wednesday, June 25 at 11 a.m.

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What does MSU Extension mean to you?

For 100 years, Michigan State University Extension has been focusing on delivering programs to help people improve their lives. We help families, farms, communities and businesses ‒ each made up of individuals. And each individual has a unique story to tell about what MSU Extension has meant to him or her.

During this centennial year, Agriculture and Natural Resources (ANR) Communications is producing videos that highlight these individual stories. The series is titled “What Does MSU Extension Mean to You?” The first one features MSU student Danielle Bott who talks about her 4-H experience. You can watch it here:

Watch for subsequent postings on Facebook and YouTube.

Thanks to Danielle for sharing her story. Thanks also to ANR Communications social media manager Paula Sheynerman who is producing the videos.

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