Tag Archives: rebecca mckee

MSU Extension Communications Team cleans house for ACE awards

Congratulations to our Michigan State University (MSU) Extension Communications Team! They will be given prestigious awards and recognition at the Association for Communication Excellence (ACE) Annual Conference coming up in June in Memphis, Tennessee. The ACE Critique and Awards program recognizes individuals and teams for excellence in communication and technology skills.

The MSU Extension Communications Team will receive three gold awards.

They will receive a gold award in the special reports category for their work on the MSU Extension and AgBioResearch Legislative Report, coordinated by Sean Corp. Others on the Legislative Report team who contributed to writing, designing and editing included Patricia Adams, James Dau, Katie Gervasi, Nichole Hersch, Cindy Hudson, Marian Reiter, Beth Stuever, Mindy Tape, Jamie Wilson and Holly Whetstone.

In addition, the team of Nichole Hersch, Beth Stuever, Mindy Tape and Jamie Wilson will receive the gold award in the issues management category for their work on Avian Influenza Epidemic: Managing Tough Issues Across Multiple Audiences. Others contributing to the avian influenza project include Patricia Adams, Alicia Burnell, Kraig Ehm, Leslie Johnson, Rebecca McKee, Samantha Proud and Marian Reiter. As a bonus, the project also won an Outstanding Professional Skill award, given to the entry that rises to the top of all the gold award winners.

Beth Stuever will receive the ACE Pioneer Award, which recognizes communicators who demonstrate exceptional leadership as well as technical skills, and make significant contributions to ACE during their first 10 years of ACE membership. Beth received the award for her service in many leadership positions contributing to the excellence of the profession, actively presenting at multiple conferences and engaging with ACE Learning Communities. Additionally, Beth supported colleagues and team members in their engagement with ACE and provided resources for them to participate at the annual conference.

The MSU Extension Communications Team is also highly engaged in the conference itself ‒ presenting three sessions. Mindy Tape and Jamie Wilson will partner with Iowa State’s Egg Industry Center to offer a session on avian influenza regarding stakeholders, timelines and actions. Beth will partner with her former supervisor, former MSU Agriculture and Natural Resources Communications director Ruth Borger (now the vice president of communications at the University of Florida Institute of Food and Agricultural Sciences) to present a session on time management. Mindy and Tom Cummins will present a session on keys to increasing productivity.

We are extremely proud of our MSU Extension Communications Team and and how the caliber of their work and the work of others involved is being recognized at a national level. Please join me in congratulating them on their awards.

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Everything you’ve ever wanted to ask about copyright

The editors on the production team at Agriculture and Natural Resources Communications would like to hear your questions about copyright and intellectual property issues. Maybe you have big-picture questions (“What on earth is fair use?” or “Who owns the copyright to Michigan State University Extension materials?”) or queries at the nitty-gritty level (“Can I put that Calvin and Hobbes comic strip with the dinosaurs in it in my PowerPoint for this workshop?” or “How much do I have to change this brownie recipe to make it legal?”). No one will laugh at your questions and no one will turn you in to the copyright police for asking them. The team will use your questions to decide what to include in an update of the MSU Extension Guidelines for Using Copyrighted Materials, which was originally produced in the late 1980s and as you can imagine, really needs some work today.

Please send your questions (along with your name and contact information if you’re willing to have someone contact you about your questions) to editor Rebecca McKee at mckeer@msu.edu, by April 30.

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Check out these new MSU Extension bulletins

Several new bulletins are now available in the Michigan State University Extension Bookstore. All are produced by Agriculture and Natural Resources (ANR) Communications. All three are available as free PDF downloads. E3203 Wildfires

 Protect Your Great Lakes Shoreline Home From Wildfires (E3203) is written by Mark F. Hansen, Extension educator-on-call emeritus and consultant emeritus. The bulletin, part of the Wildfire Series, gives tips to incorporate preventative practices such as providing a defensible space to reduce the chances your shoreline home will catch fire in the event of a wildfire. E3198 Rebuilding an Eroding Bank

Rebuilding an Eroding Bank on an Inland Lake: A Comparison of Traditional and Prefabricated Encapsulated Soil Lifts (E3198) is written by Jane Herbert, senior Extension water resource educator, and Gina Frasson-Hudson, Extension research assistant. It was edited by Rebecca McKee, editor, and designed by Alicia Burnell, graphic designer, both of ANR Communications. Shoreline contractors as well as shoreline property owners will benefit from this bulletin, which compares the traditional method of “hardening” eroding shorelines using rock riprap and vertical seawalls with a more natural erosion control measure, such as an encapsulated soil lift. E3200 Rotational grazing

Rotational Grazing for Michigan Horses (E3200) was written by Tom Guthrie, Extension statewide equine educator; Karen Waite, equine Extension specialist; and Kim Cassida, forage specialist in the Department of Plant, Soil and Microbial Sciences. It was edited by Rebecca McKee and designed by Alicia Burnell. The bulletin describes what a rotational grazing system is and helps horse owners and managers decide whether a system is right for them, their land and their horses.

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Get it free!

I’ve had dozens of questions about copyright since my article on that subject appeared in Spotlight.

In a follow-up article, guest author Agriculture and Natural Resources Communications editor Rebecca McKee answered a question about getting permission to use a photo. She gave helpful tips on requesting permission and using photos from third parties.

Amy Blair, Michigan State University copyright librarian, gave a SERV – Sharing Extension Resources Virtually session June 17 called “Navigating Copyright and Fair Use of Information.” That session is available online here. I encourage anyone who writes articles for MSU Extension News, creates PowerPoints for workshops, develops curriculum or does just about anything that involves using third-party information to watch this webinar.

Besides explaining fair use in copyright law, Amy explains how the MSU Copyright Permissions Center can assist you in obtaining permission to use third-party information. She also mentions some websites that allow use of images as long as you give proper attribution. This can be a real timesaver when searching for that perfect photo – and it’s free!

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It all depends

Last week’s Spotlight article on plagiarism sparked a ton of questions from you. I asked ANR Communications editor Rebecca McKee to answer a question that came from Michigan State University Extension educator Rebecca Finneran.

Q: If you have permission to use a photo then you want to use it again (with citation) do you have to get permission a second time?

A: The short answer to your question – and to many copyright-related questions – is “it depends.”

The long answer is that it depends on what rights you asked for and what rights the photographer or copyright holder granted you the first time you asked for permission to use the photo. Different photographers will grant different levels of permission, and may or may not charge a fee for doing so.

For example, if a photographer gives you what’s called “one-time use” permission to use a photo, then you have permission to use it just once, in whatever form (such as in a book, article, video, poster or brochure) you specified in your original permission request. If you want to use that photo a second time, even if it’s for something related to the first request, such as on a bookmark promoting the book you printed the photo in, you’ll have to ask the photographer for permission again.

If the photographer gave you permission to use the photo as often as you’d like, in whatever form you’d like, for as long as you’d like, then you won’t have to ask for permission to use that photo again, whether or not the later use is related to the original request.

Some tips for requesting permission and using photos from third parties follow:

  • Address your request for permission to the copyright holder or the copyright holder’s designee. Sometimes a photographer assigns a photo’s copyright to his or her business or sells it to a third-party, such as a stock photo house. Sometimes photographers are assigned to take photos as part of their jobs, which means their employers (such as Michigan State University in the case of MSU Extension employees) are the copyright holders. (Note: Beware online photos. Sometimes photos that appear on a web page or social media site have “gone viral” and been shared hundreds or thousands of times. Just because you see a photo on a given page doesn’t mean the owner of that page holds the copyright on the photo, has the right to grant you permission to use it or is even using it with permission himself or herself.)
  • Ask for exactly the type of permission you want: Print or online? One-time or unlimited use? As-is, edited or adapted?
  • Get permission in writing – email will do – because verbal instructions won’t hold up in court.
  • Keep the permission letter on file permanently.
  • Follow the instructions for whom to name in the photo credit as closely as you can.
  • Give yourself plenty of time to work through the permissions process. If the photographer is someone in the same office, permission may come nearly instantly. If you’re buying a photo from an online stock photo company, as soon as you’ve entered your credit card information, the photo will be yours to download. But if you’re working with an individual or a big publisher, it could takes days or weeks for the paperwork to wind its way through their system.

The Copyright Permissions Center of the MSU Library helps “MSU affiliated persons” (including MSU Extension employees) with copyright permission requests. Visit the center online at copyright.lib.msu.edu for more information. Cecilia Malilwe of the MSU Copyright Permissions Center helped with this answer.

You can learn more about copyright and permissions and ask Amy Blair, MSU copyright librarian, specific questions in her session during the next SERV day (June 17).

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