Throughout fall 2014, Michigan 4-H Youth Development launched a statewide volunteer recruitment campaign to encourage new volunteers in the organization with support from the Michigan Community Service Commission. This spring, the organization will launch Phase Two of the campaign, which will focus on recruiting new youth members as well, using multiple advertising channels and supported by local county efforts, in the hopes of reaching additional adult volunteers and new potential 4-H’ers.
“As we strive to reach new and underserved regions of the state through 4-H, youth and volunteer recruitment are equally important to us,” said Julie Chapin, director of MSU Extension children and youth programs. “We hope our renewed campaign efforts will help to attract new audiences as they see all that 4-H can offer them.”
Phase Two of the campaign will continue through the spring and feature youth and volunteer recruitment commercials airing on television stations across the state. Another key channel of the campaign will be social media, where both state and county social media accounts will use a toolkit of recruitment resources to reach out to new audiences throughout Michigan.