Tag Archives: videos

Reaching diverse audiences in southeastern Michigan

One of our values at Michigan State University Extension is the commitment to reaching out to diverse clientele and finding ways to adapt our content to their needs. Our programs reach participants in diverse communities across this state, including a recent health and nutrition series for the Expanded Food and Nutrition Education Program taught in Spanish in southeastern Michigan.

After the series was done, testimonials were recorded in Spanish, to allow the participants to express what they learned, and the success they’ve had in applying the health and nutrition principles to their day-to-day lives. (Interviews are in Spanish with English subtitles.) The videos were produced by ANR Communications.

Interview with Sheryle:
Interview with Adan:

Our commitment to Michigan individuals and families extends to many diverse audiences, and it’s exciting to see the people whose lives flourish when we focus on reaching them.

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Videos tell our story

One of the things that I’ve been impressed with in coming back is the astounding jump Michigan State University Extension has made in technology. Facebook and YouTube are now included in the many methods we use to promote Extension and to do our job of educating.

During Extension’s centennial year, Agriculture and Natural Resources (ANR) Communications is producing videos that highlight the individual stories of people who have a unique story to tell about Extension. (Dr. Coon mentioned this in a previous blog “What Does MSU Extension Mean to You?” in which he gave the link to the testimonial of MSU student Danielle Bott.)

In case you missed them, three new videos are up. In one video, Doug Lewis,a Washtenaw County 4-H volunteer, talks about the impact Michigan 4-H Youth Development has on our youth. I watched this one over the weekend, and my heart was literally pounding with emotion!

In addition, listen to MSU Extension nutrition and food safety educator Joyce McGarry, talk about the importance Extension had throughout her life, culminating in her becoming an Extension staff member.

And finally, Rep. Roger Victory: when he isn’t representing the 88th District in Michigan’s House of Representatives, he runs Victory Farms in Ottawa County. With the guidance of MSU Extension agents, he started his farm at a very young age, and has since then worked with MSU Extension to facilitate the guidance of other farmers to keep our farm economy thriving.

Watch all four videos by going to the MSU Extension YouTube page.

Check Facebook and YouTube for additional videos as well as the latest information from Extension.

Thanks to ANR Communications social media manager Paula Sheynerman for producing the videos as well as her colleagues Jamie Wilson and Dave Ellis who assisted.

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What does MSU Extension mean to you?

For 100 years, Michigan State University Extension has been focusing on delivering programs to help people improve their lives. We help families, farms, communities and businesses ‒ each made up of individuals. And each individual has a unique story to tell about what MSU Extension has meant to him or her.

During this centennial year, Agriculture and Natural Resources (ANR) Communications is producing videos that highlight these individual stories. The series is titled “What Does MSU Extension Mean to You?” The first one features MSU student Danielle Bott who talks about her 4-H experience. You can watch it here:

Watch for subsequent postings on Facebook and YouTube.

Thanks to Danielle for sharing her story. Thanks also to ANR Communications social media manager Paula Sheynerman who is producing the videos.

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Greening Mid-Michigan video reaches tens of thousands

Dr. Chuck Nelson, associate professor in the Michigan State UniversityDepartment of Community Sustainability, and Scott Allman, Clearwater Media Partners video producer formerly of MSU Agriculture and Natural Resources Communications, created the video “Greening Mid-Michigan: A Vision for Green Infrastructure.” The two collaborated in the past on five other videos, including “Restoring Wetlands,” which received a Michigan Emmy. (See my June 17, 2010, Spotlight article.)

The documentary was shown on WKAR and other stations across Michigan for multiple showings grouped around Earth Day 2014. Funding was provided through MSU Extension and the Tri-County Regional Planning Commission using a grant from the U.S. Department of Housing and Urban Development Office of Sustainability.

The video reached tens of thousands of Michigan residents and visitors.

“It is an evergreen piece and will have years of good life,” said Dr. Nelson.

The film is available for viewing at http://www.youtube.com/user/GreeningMidMichigan. It’s divided into four segments: “Mid-Michigan Farms and Markets: Healthy and Local” highlights the importance of sustainable farming practices. “Protecting Mid-Michigan’s Waterways” highlights rain gardens, rain barrels and other strategies that can be used by everyone to cleanse rainwater run-off of local pollutants before it reaches our waterways. “Get Active in Mid-Michigan” highlights Mid-Michigan’s parks, rivers and trails, and “Jewels of Mid-Michigan: Our County Parks” highlights how three of our larger successful county parks were created from industrial sites.

The film had great visibility and reach. Thanks for your leadership, Chuck!

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MSU Extension food preservation videos are now available online

Fall is harvest time and that means that it’s also canning time. Michigan State University Extension Food Safety Team, part of the Health and Nutrition Institute, is here to help our clientele learn how to safely preserve homegrown fruits and vegetables through a series of online educational videos that are available free.

 In the videos, MSU Extension educators Eileen Haraminac, Joyce McGarry, Jeannie Nichols, Lisa Treiber and Christine Venema demonstrate the steps to safely can and preserve food. The goal of food preservation is to increase the shelf life of food while keeping it safe. Gardens and farm markets are overflowing with beautiful and nutritious produce. The MSU Extension Food Safety Team wants to help Michigan residents preserve food safely to enjoy its bounty throughout the year. And their adoption of video technology is a great illustration of what we mean when we say we need to embrace technology in order to reach broader audiences.

 Topics covered include: 

  • Intro to Food Preservation
  • Water Bath Canning Basics
  • Pressure Canning Basics
  • Freezing Vegetables
  • Freezing Fruit
  • Making Jams and Jellies

 View the videos at http://vimeo.com/album/1697876. Look out, Paula Deen!

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Videos that promote our programs air on WKAR

Agriculture and Natural Resources (ANR) Communications has collaborated with WKAR to produce a new mini-series called “Did You Know?” The mini-series features 90-second videos focusing on programs within the College of Agriculture and Natural Resources. Many of the videos focus on Michigan State University Extension programs.

 In case you missed any of the videos, you can view them on the MSU ANR YouTube site here.

 The “Did You Know?” videos include:

  • 4-H Partnership with Ingham County Family Center
  • 4-H Science Blast
  • Black Stallion Literacy
  • Eat Right – Active Life
  • The Great Dairy Adventure
  • MSU Local Beef Initiative
  • Ready, Set, Read

As developed, other videos will be offered to WKAR for consideration, including a piece on the First Book/early childhood literacy book give-away that we highlighted last week in this email and blog, and a recent 4‑H recruitment event.


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