Tag Archives: wkar

MSU Christmas tree resources abound

If you’re a procrastinator and you haven’t purchased your Christmas tree yet or even if you’ve had it up and decorated for weeks, you’ll want to listen to a conversation on WKAR. Kirk Heinze, host of Greening of the Great Lakes, interviews Bert Cregg, Michigan State University Extension specialist and associate professor of horticulture and forestry, on how to pick out, care for and dispose of a live Christmas tree: http://www.mlive.com/environment/index.ssf/2015/11/michigans_christmas_tree_indus.html

(After clicking on the above link, scroll down for the link to the conversation.)

Dr. Cregg mentions that many people have never had a real Christmas tree. To allay their doubts and fears, he and his team have developed programs and educational resources. One such resource is an MSU Extension article on first-time tree buying by Dr. Cregg and senior Extension educator Jill O’Donnell:

http://msue.anr.msu.edu/news/buying_your_first_farm_grown_christmas_tree

Scroll down on the same page to find more articles, a Michigan Fresh fact sheet Michigan Christmas Trees (written by Jill O’Donnell, Bert Cregg and Extension educator Erin Lizotte) and videos produced by Agriculture and Natural Resources (ANR) Communications on selecting and caring for your tree.

Here’s a link to 14 new 15-second videos produced by ANR Communications giving species-specific information regarding Christmas trees: http://bit.ly/1ORVlc4. Retailers can use QR codes that link to the videos on tree tags to help consumers optimize tree quality and longevity.

In addition to educating the public, MSU Extension and AgBioResearch specialists and scientists are busy doing research that will assist growers with fertilization management. They’re also working with genetic selection, finding and identifying the species and types of trees that adapt best to Michigan growing conditions.

Watch this ANR Communications-produced video on Christmas tree research, part of the Did You Know? video series:

The video will be shown on WKAR on the following dates and times:

  • WKAR HD: Sat., Dec. 19, 4:57 p.m.
  • WKAR HD: Mon., Dec. 21, 12:27 a.m.
  • WKAR HD: Tues., Dec. 22, 10:57 p.m.
  • WKAR CRT (Create): Tues., Dec. 22, 3:56 p.m.

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News segments raise awareness of Extension and the work we do

As I mentioned in several articles in this Spotlight, the MSU Extension website continues to be an effective medium to get the word out to folks about our great programs. Another avenue excels at communicating about our organization and the fantastic work we do. ANR Communications is producing two-minute news segments focusing on our programs, research and major initiatives. Marketed under a series titled “Did You Know?” the segments began airing last month, directly before Tim Skubick’s public affairs program “Off the Record” on WKAR Channel 23.

The video segments were developed to raise the public’s awareness of Extension and all it does. In addition to appearing along with “Off the Record,” they are also posted online, providing us with additional exposure and opportunities for sharing.

ANR Communications multimedia production team leader Steve Evans said, “We’ve strategically placed these videos ahead of ‘Off the Record’ because we believe key decision makers and those in major agencies in multiple areas of government watch the show.”

The videos have focused on Firewise, which offers resources in home and community fire protection, and Stepping Stones, a program that provides urban youngsters with outdoor education experiences. Another video featured Extension educator Marilyn Thelen discussing the 2012 drought. Future videos will spotlight 4-H Discovery Camp and 4-H Great Lakes & Natural Resources Camp. Another will highlight senior Extension educator Dennis Pennington discussing the feasibility of using marginal lands for energy crop production.

Steve co-produces the videos with video producer and director Kraig Ehm. If you have a story you’d like to submit for consideration, send your ideas to Steve at evansst@msu.edu or Kraig at ehm@msu.edu.

View the videos here.

Another venue that features work of MSUE colleagues is the Greening of the Great Lakes, a website and radio feature hosted by retired MSU Professor Kirk Heinze. Kirk recently hosted Rick Foster, W.K. Kellogg Chair in Food, Society and Sustainability and former director of MSUE’s Greening Michigan Institute. You can read and hear the interview with Rick on the MSU initiative to foster development of the metropolitan food system and related industries in Detroit.

Kirk’s radio productions are broadcast on Sunday nights from 7 p.m. to 8 p.m. on News/Talk 760 WJR. He often highlights innovations underway by MSUE scientists and educators.

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Videos that promote our programs air on WKAR

Agriculture and Natural Resources (ANR) Communications has collaborated with WKAR to produce a new mini-series called “Did You Know?” The mini-series features 90-second videos focusing on programs within the College of Agriculture and Natural Resources. Many of the videos focus on Michigan State University Extension programs.

 In case you missed any of the videos, you can view them on the MSU ANR YouTube site here.

 The “Did You Know?” videos include:

  • 4-H Partnership with Ingham County Family Center
  • 4-H Science Blast
  • Black Stallion Literacy
  • Eat Right – Active Life
  • The Great Dairy Adventure
  • MSU Local Beef Initiative
  • Ready, Set, Read

As developed, other videos will be offered to WKAR for consideration, including a piece on the First Book/early childhood literacy book give-away that we highlighted last week in this email and blog, and a recent 4‑H recruitment event.

 

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